Packaging Designer
Job Summary:
The primary purpose of this role is to support in the development of strategic design solutions of Lowe’s Private Brand packaging and in-store displays. The Packaging Designer is responsible for developing, implementing, and executing packaging design solutions across assigned business areas of the company inclusive of: Home Dcor, Seasonal/Hardlines and Building Materials encompassing 400+ product groups. This role is responsible for the delivery of packaging designs and templates that support brand and product messaging while providing an optimal customer experience that increases brand engagement and drives sales. Successful candidates will possess packaging graphic design capabilities and can work cross-functionally in support of high-demand volume in a fast-paced retail environment.
Key Responsibilities:
Responsible for upholding the established brand positioning and guardrails across assigned Private Brand packaging with guidance from the Packaging Design Manager and/or Senior Designer.
Understands the private brands product categories, key competitors, and possesses the ability to develop solutions across multiple packaging types and sizes.
Provides packaging templates as required to maintain the timely completion of packaging solutions.
Responsible for upholding the established brand positioning and guardrails across assigned Private Brand packaging with guidance from the Packaging Design Manager and/or Senior Designer.
Understands the private brands product categories, key competitors, and possesses the ability to develop solutions across multiple packaging types and sizes.
Provides packaging templates as required to maintain the timely completion of packaging solutions.
Understands photography guidelines and photo art direction across all brands.
Communicates consistently with project stakeholders to ensure deliverables are met
Ensures that quality and brand standards are met, and packaging solutions are provided in a way that will resonate with the consumer and facilitate the buying process.
Presents designs to Packaging Design Manager and/or Senior Designer for review and approval.
Ability to develop strong working relationships with peers and project members
Required Qualifications
- Bachelors Degree in Marketing, Business, Packaging Design
- Experience in a marketing, large retail environment, consumer package goods company, or advertising agency that services Fortune 500 companies
- 5 Years of experience delivering packaging solutions that support brand standards and product messaging
- Experience in the development and implementation of packaging, POP, or marketing solutions
- Experience in a customer service role serving an internal or external client
Pay Range
Pay Range for CA, CO, NJ, NY, WA: $66,400.00 – $110,700.00 annually
Compensation Disclaimer
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.