Paid Digital Marketing Specialist
Colibri Group is building the future of professional education. Today, millions of licensed professionals start and advance their careers through the company’s online and in-person learning solutions for licensing, continuing education, test preparation and professional development. Headquartered in St. Louis, Missouri, Colibri Group provides a holistic learning experience for students and professionals to achieve more and thrive throughout their careers in real estate, financial services, teacher education, healthcare, valuation and property services, among other professions. Visit colibrigroup.com for more information.
Position Overview:
The Colibri team is seeking a Paid Digital Marketing Specialist to help drive awareness, marketing qualified leads, and revenue at a target ROAS to our brand, SimpleNursing. This position is responsible for managing, expanding, and testing ad campaigns across search, social, display and YouTube. This fully remote position will report to the Director of Marketing for SimpleNursing.
What You'll Do
- Support the strategy, design, execution, and reporting of multi-channel paid advertising campaign activities.
- Manage existing paid advertising campaigns across all paid advertising channels (search, social, display, and youtube), to achieve awareness, lead volume, and Revenue volume at a target cumulative ROAS.
- Expand paid ad campaigns through audience, keyword, and competitive research.
- Improve efficiency of campaign spend via A/B testing of ad copy, video content, campaign settings, campaign structure, bidding, and more optimizations.
- Measure, analyze, and report on campaign performance as required and deliver regular campaign performance briefs to marketing leadership.
- Leverage data to ascertain logical marketing segments and identify tactics to drive measurable business growth.
What You'll Need to Succeed
- 3-5 years experience in paid digital demand generation role.
- Experience conducting keyword research, building ad-groups, and optimizing campaigns toward down-funnel metrics.
- Strong working knowledge of at least one of the following ad platforms: Google Ads, Microsoft/Bing Ads, Meta Ads, Tik Tok Ads.
- Exceptional analytical skills of large data sets paired with a strong proficiency in Microsoft Excel/Google Sheets Proven creative thinking that can generate and execute innovative marketing ideas for integrated campaigns.
- Knowledge of marketing KPIs, such as ROAS, CPC, CPM, CTR, CVR, CPM and more.
- A curious mindset to consistently A/B test and build a testing plan based on results.
- Communication skills; demonstrable experience presenting results and recommendations to stakeholders Self-directed with an ability to work independently and cross-functionally; strong organizational and time-management skills a must.
- Experience setting up, improving, and monitoring conversion tracking accuracy is a plus
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.