Paid Media Manager

Posted Apr 11

About Us

Voiceflow is the leading collaborative conversational AI platform.

Our collaboration platform makes it easy for conversational AI product teams to quickly design, test, ship and iterate on conversational assistants - together, faster, at scale.

Assistants designed and built with Voiceflow span hundreds of use cases, from drive thrus to in-car assistants, call centres and more. Voiceflow is loved by over 80,000 global teams with some of the world’s largest companies as customers including Google, BMW, US Bank, McDonalds, JP Morgan, Spotify, Amazon, Home Depot, Best Buy, John Hopkins, and thousands of others.

We’re biassed of course, but we think we’re building one of the coolest products in the world. Put this claim to the test and try out Voiceflow’s free version yourself - give it a try!

Joining a new company is one of the biggest decisions we all make in life as we’re investing our most important resource - our time. At Voiceflow, we’re investing our time here because we believe in an inevitable future where many of the conversations we have with brands everyday will be increasingly automated. If that’s the future we’re all going to be a part of, then the world needs Voiceflow to ensure the teams building these conversational experiences have great tools to craft great experiences. Think of us like the Adobe creative suite for the growing world of conversational AI. You can learn more about our vision of the future here.

We’ve raised $25M USD the past 2 years from some of the world’s best investors including Felicis, Craft, True, Amazon, Google & CEOs of Figma, Webflow, Eventbrite, InVision, Product Hunt, and more. We’re a small, fast growing remote team of around 35 team members from around the world, composed of dedicated and talented individuals with a core focus on engineering and product.

About the Role

The paid media manager role is a great fit for a marketer that’s equal parts savvy and scrappy. Reporting into our Demand Marketing Lead, they’ll join a marketing team of 4 as the first in-house person to own and scale our paid media channels. This person should love LinkedIn and Google, while being ready to experiment on other paid channels, including YouTube and Reddit.

They should be open to (and excited by) the opportunity to build process, test messaging/creative, and ship quickly. This person needs strong conversion and reporting muscles, while also ready to flex their ability to storytell in-feed and deeply understand the Voiceflow user & customer.

What you’ll do

  • Daily management of paid advertising campaigns in Google Ads and LinkedIn Ads
  • Perform audience research to develop new campaign ideas for paid search and paid social.
  • Execute a strategy that utilizes paid social campaigns to generate demand within ICP in conjunction with paid search campaigns that capture demand on high-intent search terms
  • Work with the full marketing team (content, product marketing, demand gen) to run paid ads, launch landing pages and iterate on messaging as part of integrated campaigns
  • Collaborate with design to develop scroll-stopping assets that create and capture demand within our ICP
  • Report on channel, campaign ad set and ad performance, and creative performance & share insights with the marketing team
  • Manage our paid media budget with marketing leadership to double down on what’s working and experiment on new ideas

About You

  • 3-5 years managing paid marketing campaigns across paid media networks, such as Google (Search Ads, YouTube) and LinkedIn for a B2B SaaS company or marketing agency
  • A solid knowledge of ad platforms, such as Google Ads Manager and LinkedIn Ads Manager - in creating ads/campaigns, tracking events, and reporting on performance.
  • Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTMs).
  • Ability to translate campaign performance into net new ideas across teams; experience with analytics tools such as Google Analytics and Hubspot.
  • Experience working with a cross-functional team– working with designers to develop creative assets; working with product marketing to understand product positioning, audiences, and use cases; working with B2B/sales teams to understand pipeline.
  • Demonstrate the ability to track campaign performance across multiple channels.
  • A love for building processes, testing, and shipping quickly.

Our Process

  • Application — All candidates will hear back, either to move ahead and schedule an interview or to let you know we aren't moving ahead. No ghosting!
  • Role Screening Call - a 30-minute call with Sam (Demand Marketing Lead) to learn more about the role, our company and align on expectations for the role.
  • Culture Screening Call — a 30-minute call with Aamna (Head of People) to share more about Voiceflow, our culture & team and to learn about you.
  • Campaign Case Study Interview - a 45-minute call with Sam (Demand Lead), Tara (VP of Marketing), Kristin (Brand and Content Lead) and Kim (Product Marketing Specialist) to present your campaign case study findings and get a taste of working on an integrated campaign with the team
  • Final Interview - you’ll have the chance to meet with Braden (CEO) to learn more about the future of Voiceflow.
  • Offer — this is the part where we all celebrate!

Logistics

  • Location — we are located in Toronto and operate on a Hybrid model where our local team comes into the office 1-2 days per week. Remote employees travel for quarterly in-person meetups
  • Timeline — we are aiming to have our process completed and an offer made by the end of April 2023.

Why Voiceflow

  • Work with a well-funded yet small, hard working team filled with brilliant, passionate people.
  • Take ownership over your work and build momentum on important projects both assigned to you, and of your own choosing.
  • You choose where you work–from your home, the beach, an office, or through our WeWork global membership program.
  • Bi-weekly Team All-Hands, Social Hours, team bonding games, and more. Keeping our teams engaged, even in the remote world.
  • Supporting continued growth with Learning & Development and Lunch & Learn opportunities.
  • Competitive salaries, equity options, full benefits from day one, WFH equipment budget and paid development - we’ve got you covered!
  • Realistic company valuation that gives your equity real, meaningful upside.
  • Supporting new hires by providing opportunities to participate in a Voiceflow Bootcamp where you receive one-on-one support to learn the ins and outs of our product.

Perks are nice, but perks don’t make a company or individual successful - the work does. At Voiceflow, we’re building a product that can help teams work together to rapidly design, prototype and launch conversational assistants for any channel. While you’re building for our customers, we’re building for you.

Voiceflow is an equal opportunity employer. We believe that our commitment to diversity & inclusion will enable us to build better digital experiences for our clients and their customers. We are dedicated to fostering a global team that reflects the diversity of the Voiceflow community. We consider employment applicants without regard to age, race, color, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status, or any other protected status.

If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.