Paid Media Marketing Manager
HubSpot is looking for a Paid Media Manager to join our in-house paid media team. This person will assist with the planning, execution, management, and reporting of our multi-channel paid advertising campaigns focused on increasing customer acquisition.
Our ideal candidate has a hands-on attitude and analytical mindset with direct experience in executing paid advertising campaigns. We are looking for a Paid Media Manager who is knowledgeable about paid advertising and has a proven track record of working with teams across multiple disciplines to deliver remarkable results.
In this role, you’ll get to:
- Plan, execute, and report on all self-serve digital ad campaigns (i.e. paid social, paid search, programmatic display, review sites, etc.) in support of our direct response advertising efforts.
- Brainstorm and implement new and innovative experiments for ad creative, audiences, landing pages, devices, new channels, and more.
- Work with account teams at Facebook, Google, etc. to implement experiments, measure results, and stay up to date on each channel’s best practices.
- Track and optimize campaign impact, profitability & ROI.
- Manage budgets and pacing to ensure spend limits come in on target.
- Assist analytics team in building out new reports & dashboards.
- Collaborate with various departments at HubSpot, including but not limited to analytics, regional marketing, CRO, creative, brand, and product.
- Stay current on the latest in ad technology. Investigate and experiment with new marketing channels such as podcasts, review sites, newsletters, and more.
Who we are looking for::
- 3-6 years of direct response paid advertising experience.
- Hands-on experience working with ad platforms (Facebook, Google, LinkedIn, etc.).
- Comfortable with ambiguity and working in a fast-paced environment.
- Experience juggling multiple company-wide goals and working with multiple teams / clients at once.
- Capable of identifying what’s worked well in the past and iterating, but also comfortable ideating and implementing brand new ideas from scratch.
- Have a proven ability to work cross-functionally and with external partners or vendors
- Experience writing ad copy and creating landing pages for paid advertising campaigns.
- Proficient in Excel. Very comfortable with Vlookups, Sumifs, and pivot tables.
Bonus Qualifications
- Experience with ad servers (preferably Google Campaign Manager) as well as digital/audio DSPs (preferably DV360).
- Experience with Looker and/or HubSpot.
- Experience with incrementally testing.
Cash compensation range: 56000-84000 USD Annually
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.
We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
HubSpot is looking for a Paid Media Manager to join our in-house paid media team. This person will assist with the planning, execution, management, and reporting of our multi-channel paid advertising campaigns focused on increasing customer acquisition.
Our ideal candidate has a hands-on attitude and analytical mindset with direct experience in executing paid advertising campaigns. We are looking for a Paid Media Manager who is knowledgeable about paid advertising and has a proven track record of working with teams across multiple disciplines to deliver remarkable results.
In this role, you’ll get to:
- Plan, execute, and report on all self-serve digital ad campaigns (i.e. paid social, paid search, programmatic display, review sites, etc.) in support of our direct response advertising efforts.
- Brainstorm and implement new and innovative experiments for ad creative, audiences, landing pages, devices, new channels, and more.
- Work with account teams at Facebook, Google, etc. to implement experiments, measure results, and stay up to date on each channel’s best practices.
- Track and optimize campaign impact, profitability & ROI.
- Manage budgets and pacing to ensure spend limits come in on target.
- Assist analytics team in building out new reports & dashboards.
- Collaborate with various departments at HubSpot, including but not limited to analytics, regional marketing, CRO, creative, brand, and product.
- Stay current on the latest in ad technology. Investigate and experiment with new marketing channels such as podcasts, review sites, newsletters, and more.
Who we are looking for::
- 3-6 years of direct response paid advertising experience.
- Hands-on experience working with ad platforms (Facebook, Google, LinkedIn, etc.).
- Comfortable with ambiguity and working in a fast-paced environment.
- Experience juggling multiple company-wide goals and working with multiple teams / clients at once.
- Capable of identifying what’s worked well in the past and iterating, but also comfortable ideating and implementing brand new ideas from scratch.
- Have a proven ability to work cross-functionally and with external partners or vendors
- Experience writing ad copy and creating landing pages for paid advertising campaigns.
- Proficient in Excel. Very comfortable with Vlookups, Sumifs, and pivot tables.
Bonus Qualifications
- Experience with ad servers (preferably Google Campaign Manager) as well as digital/audio DSPs (preferably DV360).
- Experience with Looker and/or HubSpot.
- Experience with incrementally testing.
Cash compensation range: 70000-105000 USD Annually
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.
We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.
If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.
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