Paid Media Specialist
Job title: Paid Media Specialist
Department: Marketing
Manager: Manager, Paid Media
The Role:
We are looking for a passionate, inquisitive individual to help us serve our growing list of clients, and become a key member of our paid media team. The ideal candidate will possess an inherent curiosity, driven by an insatiable quest for knowledge; in addition, the candidate will possess a tireless work ethic, that lends itself to the curiosity mentioned above, which drives that quest to leave no question unanswered. You will have hands-on experience planning, building and strategizing on Programmatic Display media plans, in addition to a strong working knowledge of core paid media publishers, including: Google Ads, Microsoft Ads, Facebook, Pinterest, LinkedIn Ads,TikTok, Snapchat and so on. You’ll be supporting multiple clients, across a variety of industries and verticals, but you’ll always have the same goal: to drive the most efficient performance against your client’s KPIs.
Key Responsibilities:
- Manage, plan, and execute all aspects of Display/SEM/Paid Social campaigns, including developing display, native, connected audio/tv or any additional programmatic strategies, A/B ad & Landing Page testing, and bid and budget management.
- Creating conversions and events in the publishers to reflect client’s business goals and bid and budget management on a daily basis.
- Analyze and assess the performance of campaigns, and translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy.
- Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence.
- Prepare weekly, monthly, and quarterly performance reports for both clients and internal team leads to assess and optimize performance.
- Experience working across the marketing teams to share ideas, insights and any additional information that will help scale our client’s efforts.
- Work with internal team members and external publisher partners to build and execute strategic media plans across search, programmatic, and social channels.
- Develop and maintain paid media strategy that drives business results for our clients.
Skills & Qualifications:
- Minimum of 2-3 years experience of hands-on management in majorDSP platforms, such as The Trade Desk, DV360, Centro, SimpliFi, Yahoo DSP, and others
- Hands-on experience managing and building campaigns in Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads and other paid media platforms.
- Develop campaign strategy with the client and the internal teams, based on client goals and business objectives.
- Monitor campaign performance, optimize and be capable of communicating performance externally, and internally.
- Experience making strategic decisions based on client KPIs post-launch, to realign with client goals.
- Demonstrated experience effectively managing large paid media budgets ($1+ million annual)
- Experience with web analytics platforms such as Google Analytics or Adobe Analytics, in addition to creating conversion actions and pixels within advertising platforms.
- Experience using spreadsheets and bulk editing tools to make large account-wide changes and to build a significant number of campaigns at scale
- Ability to juggle and prioritize a challenging workload in a fast-paced environment
- Ability to communicate directly with clients, both verbally and in writing
- Digital agency experience working with enterprise-level clients
- Experience using bid management platforms to help optimize campaigns (i.e., Acquisio, Marin, Skai/Kenshoo, SearchForce, etc)
- Edge Academy, or similar programmatic certification, Google Ads, Bing Ads, or Facebook Ads certifications
- A/B testing experience
- Understanding of Search Engine Optimization (SEO) best practices
The salary range for this position is $65,000 - $90,000 per year, depending on experience.
What we offer:
- Healthy work/life balance.
- A creative environment to do the best work of your career.
- An amazing team of developers, designers, marketers, and project managers.
- Flexible hours.
- Flexible paid vacation policy.
- Health, Dental, and Vision insurance.
- Retirement plan with company matching.
About Happy Cog:
Happy Cog is a growing interactive agency of 80+ people, all working 100% remotely.
We design, develop, and market websites and mobile apps for a wide variety of clients -- everyone from small startups, to Fortune 100s. Projects we've recently worked on have included online ordering platforms for restaurants, custom content management systems for law firms, an economic mobility research platform, and many more.
We are looking for great people to join our team, so whether you have a wide array of workplace experience, none at all, or if you feel like your past experiences don't meet all our qualifications, we encourage you to still apply. Who knows, your experience might be just what we are looking for!
Happy Cog is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, protected veteran status, genetics, sexual orientation, gender identity or expression, physical or mental disability.
We are also proud to have been on the Inc 5000 list of America's fastest growing companies for 7 years in a row! For more information go to our website: https://www.happycog.com.