Paid Media Specialist
🌎💻 Fully remote for LATAM!
📌🔗PLEASE BE AWARE THAT FOR THIS ROLE WE ARE EXCLUSIVELY CONSIDERING APPLICATIONS FROM INDIVIDUALS CURRENTLY RESIDING IN LATAM. WE APPRECIATE YOUR UNDERSTANDING OF THIS REQUIREMENT DURING THE APPLICATION PROCESS. 📍
❗️ONLY ENGLISH RESUMES WILL BE REVIEWED❗️
About Motum:
Motum focuses on offering specialized recruitment services and creating high-performing international teams for US-based companies. Our mission is to empower ambitious and qualified individuals from all over the world, and connect them with U.S. companies for fully-remote roles that match their skills and aspirations. Ready to join us?
About You:
The Paid Marketing Specialist is responsible for developing, implementing, and managing paid marketing campaigns across various platforms to drive traffic, engagement, and conversions. The ideal candidate will have a strong understanding of digital advertising strategies, excellent analytical skills, and a track record of delivering successful campaigns.
Responsibilities:
Campaign Strategy and Planning:
- Develop and execute comprehensive paid marketing strategies to meet business objectives.
- Conduct market research to identify target audiences and key opportunities.
- Create detailed media plans, including budget allocation and channel selection.
Campaign Management:
- Set up, monitor, and optimize campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels.
- Manage keyword research, ad copy creation, and landing page optimization.
- Track and analyze campaign performance, making data-driven decisions to improve ROI.
Analytics and Reporting:
- Use analytics tools to measure and report on campaign performance, providing insights and recommendations.
- Prepare regular reports on key metrics, campaign results, and budget utilization.
- Conduct A/B testing to identify the most effective strategies and tactics.
Collaboration and Communication:
- Work closely with the content, design, and product teams to ensure campaign assets align with brand guidelines and marketing goals.
- Collaborate with the sales team to ensure marketing efforts support lead generation and sales objectives.
- Communicate campaign results and insights to stakeholders, providing clear recommendations for future actions.
Budget Management:
- Manage and allocate budgets effectively to maximize campaign performance.
- Monitor spending and adjust strategies to ensure cost-efficiency and high ROI.
Stay Current with Industry Trends:
- Keep up-to-date with the latest trends and best practices in digital marketing and paid advertising.
- Continuously seek out new opportunities to improve campaign performance and drive growth.
Requirements & Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 3+ years of experience in paid marketing, digital advertising, or a similar role.
- Proven track record of managing successful paid marketing campaigns.
- Proficiency with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Experience with analytics tools such as Google Analytics, SEMrush, or similar.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Certification in Google Ads or other relevant platforms is a plus.
- Agency experience is a plus
Other:
- Working Hours: 9 a.m. to 5 p.m. EST. Monday to Friday
- Salary Range: $1400 - $2000 USD depending on experience
- Type of Contract: Independent contractor