Paid Search Senior Analyst
For too long, buying or selling a used car has been a headache and a hassle. But at Vroom, we’re changing the game: our innovative end-to-end ecommerce platform and data-driven technology brings all phases of the vehicle-buying and selling process to consumers wherever they are. Our success is only possible with the help of our hardworking Vroommates, who drive better customer experiences every day. Vroom is an exciting, dynamic workplace, and there's no better time to join the team.
Base Pay Range:
$81,509.00 - $122,263.00
Job Summary:
Accelerating growth in our search program is an integral component of Vroom's performance marketing strategy. To continue scaling our search efforts, we are building a high-caliber performance marketing team and hiring an experienced SEM senior analyst to manage and optimize Vroom's 8-figure search program - a mission-critical and highly-funded marketing channel. This is a great opportunity to join a growing, collaborative, and pioneering team on a highly impactful marketing channel.
This role is responsible for implementing, monitoring, and expanding all aspects for Vroom’s paid search program. The ideal candidate can develop innovative, creative search programs that drive new prospects and expand on existing campaigns to improve efficiency. The SEM Senior Analyst will work with internal performance marketing team members, as well as outside agency and partners, to grow lead acquisition by generating detailed marketing plans for new campaign launches, setting up our digital campaigns (goals, audience targeting, media strategy, tracking, etc.) and providing actionable insights to optimize live campaigns. We are seeking someone with a passion for driving results via search engine marketing and extensive knowledge of pay-per-click (PPC) advertising.
This role will (among other responsibilities):
- Actively monitor SEM spend against budgets and allocate campaign investment based on most effective return
- Follow channel best practices, activate new launches, ensure data integrity, and regularly evaluate data quality
- Analyze performance metrics to diagnose root cause of performance fluctuations and apply necessary optimizations
- Develop and execute rigorous testing plans, collect data, and craft actionable insights for future testing
- Seek out opportunities to automate and streamline campaign management and reporting processes
- Help review/set up conversion tracking, pixels and tags for proper integration of analytics tools
- Guide the work of SEM analyst, mentor & aid in their progress, and contribute to their successful development
- Communicate with internal teams on performance trends and external platform leads on key opportunities
- Support team on future quarter planning and end of quarter campaign analysis & reporting
- Build spend and return forecasts using internal and external projection tools
- Develop positive rapport with vendors and cross-departmental colleagues
#LI-CM1
Commitment to Diversity and Equal Employment Opportunity
Vroom is an equal opportunity employer committed to creating and supporting a work environment where all employees can find their drive. To do that, we champion a workplace where each and every person is treated with dignity and respect and is valued for their unique perspectives and contributions. We believe our values of SPEED (Service, Progress, Employees, Engagement, and Development) are best realized in an environment, whether physical or virtual, where every individual has the ability to bring their whole selves to work and contribute fully.
Vroom maintains a working environment that encourages mutual respect and promotes harmonious and friendly relationships among employees. The company prohibits any form of employment discrimination or harassment against employees, applicants, or other protected persons in the workplace based on a protected characteristic(s), regardless of who the source is of such conduct. Protected characteristics include race, color, religion, creed, sex (including gender, sexual orientation, gender identity or expression, or pregnancy, childbirth, or a related medical condition), national origin, ancestry, ethnicity, age, physical or mental disability, genetic information, service in the uniformed services, citizenship, or any other characteristic protected by federal, state, and/or local law. This commitment to antidiscrimination and antiharassment applies to all terms, conditions, and privileges of employment including, but not limited to, recruitment and hiring.
Vroom likewise provides reasonable accommodations to qualified applicants, employees, or other legally protected individuals in the workplace with a disability to enable them to participate in the job application process, to perform the essential functions of a job, or to enjoy the benefits and privileges of employment equal to those of other employees, except if the accommodation would pose an undue hardship. The company also makes reasonable accommodations for religious beliefs and practices.
Vroom complies with all applicable federal, state, and/or local laws relating to equal employment.
Other Things to Note
This posting is not intended to provide a comprehensive account of the duties and responsibilities that may be required of this position. Duties and responsibilities may change or be added at any time, with or without notice.
Please review our privacy and CCPA policies