Paid Social Specialist
Who We Are
Goodway Group is AdAge's 2023's BEST PLACE TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
Goodway Group is looking for a Paid Social Specialist to help drive our growth and help our clients reach their goals through omnichannel paid media. Extra points for experience working with retail media networks, agencies, or working with larger, national accounts and a comfort level in a client-facing capacity. This is a fully-remote, US based role.
As a Paid Social Specialist, you employ a Swiss Army knife mentality, capable of leveraging a variety of operational skill sets in your toolbox. Your expertise ultimately drives successful marketing outcomes for our clients through the strategic design, implementation, and execution of multi-channel digital campaigns, specifically within Social Marketing. Working closely with a Associate Media Director you must possess both a strategic and operational lens that allows you to assist with building thoughtful, client-centric campaigns and provide reporting.
Who You Are
- An Expert: You have spent 3+ years in direct response, or growth marketing environments and/or working with brands directly.
- A Student: Willingness and desire to understand all functions and channels of the media solutions team.
- An Adventurer: Appreciate new experiences and not intimidated by the unfamiliar or unknown. You adapt well.
- Multi-Faceted: Can zoom in to the campaign level and zoom out to the client-centric perspective.
- Resourceful: Understand how to leverage the necessary tools and resources to come up with new or creative solutions.
- Analytical: Have a strong understanding of direct response/performance marketing metrics
- Visitor-to-lead and lead-to-sale ratios, sales revenue by channel, cost per lead
- Customer lifetime value (CLV), client/customer acquisition cost (CAC), ROAS
- Advanced Excel skills
- Problem Solver: You love to problem solve, as well as the ability to collaborate cross-functionally.
- Innovative: You are eager to test and learn. You can articulate what you expect to happen as the output of a plan and actively seek to make improvements to existing campaign plans and consistently connect with team members to understand what is performing or not.
- Organized: You’re able to effectively manage multiple things, competing priorities, and several requests at one time, through intentional time management and good prioritization.
What You Will Do
- Collaborate with Business Development, Client Experience, and all client success team members to make clients heroes and drive profitable business.
- Will have spent 3+ years in direct response, or growth marketing environments and/or working with brands directly.
- Understand end-to-end campaign execution (setup, optimization, insights, reporting, and billing) across programmatic, search, and social channels, such that the full media strategy is executed well.
- Create, implement, track, analyze, and optimize paid social advertising campaigns in Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, etc.
- Carefully analyze campaign performance; evaluate and interpret performance-related KPIs.
- Handle day-to-day account management including campaign optimization, audience creation, budget management, and testing ideation and execution.
- Assist with campaign planning, providing strategic tactical recommendations with the team and internal strategists.
- Deliver analysis and insights that help clients optimize social media advertising initiatives.
- Preferred background in modeling & forecasting campaigns, but must have experience in data analysis & visualization, including Google Analytics, visual data platforms such as Google Data Studios, SKAI (formally, Kenshoo), Tableau (SQL knowledge is a plus).
- Strong analytical skills; someone who enjoys working in Excel, Google Data Studio, Google Analytics, etc.
- Media Solutions team members must have a general knowledge in the following areas:
- Strategy: Solid understanding of marketing objectives, pixel strategy and how different channels & tactics influence consumer behaviors.
- Campaign & Tech Savvy: Knowledge of platform campaign flow - including creative development/acquisition, setup/trafficking, trading, troubleshooting, reporting, and billing in multiple platforms.
- Data Analytics: Dive into daily campaign metrics to find audience insights that can be applied across channels, maximizing performance, and future recommendations as well as drive data storytelling.
- Strong Communicator: Ability to translate strategy, data, and technical set-up requirements with clients, then make sure reporting packages up results in a meaningful way.
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you've not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. #usremote