Performance Marketing Strategist (Mandarin)

Posted Apr 26

About us:

Here at Wonders we build products that empower small brick and mortar restaurants by liberating them of the operational burden of running their business. We accomplish this by providing a frictionless connection between them and their customers through our multi-product ecosystem offering AI-enabled order taking, delivery enablement, payment solutions, and point-of-sale software. At Wonders, we use a combination of bits (technology) and atoms (people) to solve real world problems facing small business owners.

We obsess over placing our customers first and working backwards from there. When our customers succeed, we succeed. The restaurant industry in the US is over a $1 trillion total addressable market (TAM), but remains relatively underserved by technology. Large chains are able to afford expensive tech that gives them a huge advantage; we believe that small restaurant owners deserve access to the same technologies at an affordable price. 

Wonders has been profitable for nearly a decade and seen 5x revenue growth in the last three years. As of our last fundraising round in mid-2022, we were valued at $450M and have since seen substantial growth across customer acquisition, product development and company headcount. Thousands of loyal restaurants have entrusted Wonders with their success, and together we have supported nearly 20 million customers. We are proud to be named one of Built In’s top companies to work for in 2023.

To learn more about our culture, values and how you can be a part of helping mom & pop restaurants thrive, please visit us here! Helping Independent Restaurants Thrive.

What we’re looking for:

As we embark on our next phase of growth, Wonders is seeking a driven and dedicated Performance Marketing Strategist to become a valuable addition to our team. In this position, you will work closely with the Senior Performance Marketing Manager to develop and execute highly effective lead-gen marketing campaigns across online channels including paid media (paid social & Chinese language websites), SEO, email and affiliate, optimizing for ROI and growth. Your ability to thrive in a fast-paced environment and seamlessly blend analytical insights with creativity, with an ‘always be testing’ mindset, is what sets you apart.

What you’ll accomplish:

  • You will create and execute lead gen marketing campaigns across various channels, such as email marketing, social media, YouTube and affiliate.
  • You will oversee website performance, UX optimization, content management and implement SEO strategies to improve website conversion.
  • You will create, optimize and analyze campaign and landing page performance, leveraging A/B testing and other tactics to drive continuous improvement.
  • You will build automation workflows leveraging webhooks and Zapier to send data across multiple platforms including Salesforce.
  • You will oversee and maintain campaign reports on a daily and weekly basis tracking all KPIs using data from GA4, DSPs, Salesforce and more.
  • You will collaborate with other marketing team members to develop and execute integrated marketing campaigns.

About you:

  • You have 5+ years of performance & digital marketing experience and have fluency in Google Analytics 4, Google Tag Manager, Salesforce for lead gen processing and digital marketing tools such as Google Analytics, Facebook & Google Ads.
  • You have excellent communication skills in speaking, reading and writing Mandarin Chinese, and are fully proficient in English.
  • You have a data-driven mindset with a proven expertise in bidding strategies, user and audience segmentation, lifetime value analysis, and the innate ability to setup A/B tests and measure their outcomes.
  • You have experience in WordPress for website maintenance.
  • You have a marketing or quantitative focused undergraduate degree.

Bonus points:

  • You have experience in the restaurant industry.
  • You have experience working in a startup environment.
  • You have knowledge of HTML, CSS, Javascript and PHP.
  • You have graphic design experience.

If you do not meet all the requirements listed above which candidates rarely do, don't worry. We still encourage you to apply!

Wonders is committed to hiring the best team to empower small businesses to thrive. We believe that a diverse workforce is paramount to our success. We welcome talent from all backgrounds - including but not limited to - race, sexual orientation, gender identity, age, nationality, religion, veteran status, political affiliation, and disability.

The salary for this role is $100,000 - $120,000 annually.