Principal Product Manager, AI

Posted Jun 5

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We’re looking for a Principal Product Manager for AI to continue to chart the course for Webflow’s rapid growth among our largest customers. You will be at the forefront of revolutionizing the way businesses collaborate, innovate, and grow using Webflow. Your leadership and strategic thinking will play a pivotal role in democratizing the power of web development for large-scale organizations, fostering collaboration, and scaling Webflow's impact globally. You’ll craft the strategy for evolving our product to support world-class teams building mission critical web presences for some of the world’s most well-known and fastest growing brands.

About the role 

  • Location: Remote-first (United States; BC & ON, Canada)
  • Full-time
  • Permanent
  • Exempt
  • The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States (all figures cited below in USD and pertain to workers in the United States)
  • Zone A: $245,700 - $345,150
  • Zone B: $230,900 - $324,500
  • Zone C: $216,200 - $303,750
  • Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
  • $279,600 - $392,800

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

  • Reporting to the Chief Product Officer

As a Principal Product Manager for AI, you will be pivotal in defining and leading the AI product strategy, vision, and own part of and collaborate on the execution at Webflow, ensuring alignment with the company's overarching goals. You will harness AI to innovate and enhance our product offerings, driving growth and maintaining competitive advantage in the AI-driven tech landscape. You will also own the strategy, execution and education around how we internally use AI to build products at Webflow.

Key Responsibilities:

  • Develop and execute a comprehensive AI product strategy that integrates with Webflow’s overall business strategy.
  • Monitor AI product performance metrics, adoption and adapt strategies as necessary to meet business goals.
  • Lead the integration of customer feedback into product development, specifically focusing on AI-driven features and enhancements.
  • Conduct thorough market research to identify trends in AI and machine learning, assess competitive positions, and pinpoint opportunities and threats.
  • Collaborate with teams across Strategic Finance, Corporate Development, Insights, Product Management, Product Design and Engineering to turn market insights into effective product initiatives.
  • Define and implement go-to-market strategies for AI-powered products, working closely with Marketing and Sales to optimize product positioning and messaging.
  • Engage with AI technology partners, customers, and industry leaders to gain insights that inform product development and innovation.
  • Stay current with advancements in AI, machine learning, and related technologies, leveraging this knowledge to keep Webflow at the forefront of industry developments.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you 

You’ll thrive as a Principal Product Manager, AI if you:

  • Have a minimum of 10 years of experience in product management, AI, machine learning, or a related field in the technology sector, including significant experience in leading product strategies.
  • Strong analytical and strategic thinking skills, capable of turning insights into actionable product initiatives.
  • Deep expertise in AI and its applications within tech products, with a proven track record of leveraging AI to drive product innovation.
  • Exceptional skills in cross-functional collaboration, able to communicate effectively with diverse teams to champion AI initiatives.
  • Passionate about AI technology and its potential to transform user experiences and business outcomes.

Our Core Behaviors:

  • Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
  • Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
  • Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
  • Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

  • Equity ownership (RSUs) in a growing, privately-owned company
  • 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
  • 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
  • Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
  • Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
  • Monthly stipends to support health and wellness, smart work, and professional growth
  • Professional career coaching, internal learning & development programs
  • 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
  • Discounted Pet Insurance offering (US only)
  • Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.