Product Marketing Manager
About Appen
Appen is a leader in AI enablement for critical tasks such as model improvement, supervision, and evaluation. To do this we leverage our global crowd of over one million skilled contractors, speaking over 180 languages and dialects, representing 130 countries. In addition, we utilize the industry's most advanced AI-assisted data annotation platform to collect and label various types of data like images, text, speech, audio, and video.
Our data is crucial for building and continuously improving the world's most innovative artificial intelligence systems and Appen is already trusted by the world's largest technology companies. Now with the explosion of interest in generative AI, Appen is helping leaders in automotive, financial services, retail, healthcare, and governments the confidence to deploy world-class AI products.
At Appen, we are purpose driven. Our fundamental role in AI is to ensure all models are helpful, honest, and harmless, so we firmly believe in unlocking the power of AI to build a better world. We have a learn-it-all culture that values perspective, growth, and innovation. We are customer-obsessed, action-oriented, and celebrate winning together.
At Appen, we are committed to creating an inclusive and diverse workplace. We are an equal opportunity employer that does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Position Overview:
Appen, a leader in AI training solutions, is searching for a Product Marketing Manager focusing on AI and Machine Learning (ML). This role calls for an individual who is passionate about AI/ML technologies and adept at promoting our AI/ML products through compelling positioning, strategic messaging, and impactful go-to-market strategies. As a pivotal member ofour marketing team, your mission will be to amplify the success and adoption of our AI/ML offerings.
Key Responsibilities:
Collaborate with various teams within the company to ensure a cohesive brand message and to leverage cross-functional expertise.
Develop and execute a comprehensive content strategy that aligns with our brand values and business objectives.
Create a diverse range of content (blog posts, infographics, video scripts, newsletters, eBooks, and more) that resonates with our target audience and drives engagement.
Manage and grow our presence on social media platforms such as LinkedIn, X (formerly Twitter), Facebook, and YouTube. This includes content planning, publishing, and community engagement.
Keep up with industry trends and adapt content strategies to maintainrelevance and effectiveness. Use analytics tools to monitor, analyze, and report on content and social media performance. Utilize insights to optimize future strategies and campaigns.
Qualifications:
Portfolio of content that demonstrates exceptional writing, storytelling, and content creation skills across various formats and channels.(Required) Proven experience in content marketing and social media management, ideally within the technology or data services sector. Strong understanding of social media trends, analytics, and best practices. Proficiency in graphic design and video editing tools, with the ability to produce visually compelling content. Excellent communication and collaboration skills, with a knack for working effectively across teams. A proactive mindset, with the ability to stay ahead of industry trends and adapt strategies accordingly. Bachelor's degree in marketing, communications, or a related field.
Join us at Appen, where you’ll have the chance to shape the future of AI through engaging content and compelling social media interactions. We look forward to your application and the unique perspective you will bring to our team.
$80,000 - $100,000 a year
Appen is the global leader in data for the AI Lifecycle with more than 25 years’ experience in data sourcing, annotation, and model evaluation. Through our expertise, platform, and global crowd, we enable organizations to launch the world’s most innovative artificial intelligence products with speed and at scale. Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide, speaking more than 235 languages. Our products and services make Appen a trusted partner to leaders in technology, automotive, finance, retail, healthcare, and government. Appen has customers and offices globally.