Product Marketing Manager

Posted Feb 7

Hi! It's SplitMetrics, a remote-first team of experts building the future of mobile marketing. Top app developers turn to us for intelligent data-driven solutions designed for Apple Search Ads scale, A/B testing, and market insights. 

Why SplitMetrics? 

  • For almost 9 years, we've been at the forefront of mobile marketing industry, providing an ecosystem of market-leading technologies.
  • An Apple Search Ads Partner, SplitMetrics is the 1st company to build the Apple Search Ads management platform. 
  • Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
  • Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
  • Acquired App Radar in 2023 to extend our product capabilities and expand market share.
  • Integrated AI into our strategic approach.
  • Effectively collaborate across 20+ countries with a remote-first and supportive culture.

About the role

You will play a pivotal role in delivering value to our customers, actively participating in product strategy, research, positioning, and go-to-market. Product marketing works closely with many teams, incl. product management and marketing, to shape the direction of our products and the value we create for our customers and our business.

As a Product Marketing Manager your daily life will be incredibly varied. Everything you’re doing will play a crucial role in making sure that the largest number of users experience the value of our Product(s) as early and often as possible.

Goals

A major focus of this role is adoption for our MarTech products, which can be measured in a number of different ways. Adoption is part of a healthy subscription business, and it influences metrics like activation, retention, MRR. We work based on quarterly OKRs and an example key result could be connected to the activation rate of new signups or amount of new feature users.

What you’ll be doing

  • Conduct regular user research across variety of segments to have deep understanding of our users, and their pain points and to advocate for their needs throughout the product life cycle.
  • Understand our products’ functionality and value proposition and translate that into a messaging resonating with our target audience.
  • Own the story of our products on different channels based on best practices and customer insights of where, when and how target audience wants to hear from us (e.g. website, emails, in-app messages).
  • Monitor market and competitors to identify opportunities and threats
  • Create materials for Sales and Customer Success that highlight product features and benefits in close collaboration with Marketing team.
  • Launch new features well - be strategic, KPI-driven, and responsible for outcomes. Work cross-functionally with teammates across the company to deliver launches on time and at a high quality bar.
  • Focus on our self-serve funnel (acquisition, activation, retention)and build awareness for the core aspects of what makes the product experience great and valuable.

About you

  • 3-5 years in the product marketing roles or related experience for SaaS businesses.
  • Experience in global marketing, with focus on US and EMEA markets.
  • Write exceptionally well (in English).
  • Passionate about marketing technology and/or SaaS business.
  • Continuously test and learn.
  • Act proactively.
  • Thrive in an environment where market and customer feedback is essential.
  • Know how to manage conflicting priorities from various stakeholders. Able to prioritize based on company vision, team objectives and user experience.
  • Translate complex concepts into clearly articulated value-driven messages.
  • Analytical thinker, data-driven, research skills.

What is there for you?

  • Time Off: Vacation and public holidays following your country's regulations. Additional 6 PTOs annually for personal rejuvenation.
  • Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
  • Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
  • Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
  • Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
  • Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
  • Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

Our Culture

At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

  • Move Fast
  • Get Sh*t Done
  • Build Together
  • Strive for Transparency
  • Own What You Do
  • Learn + Share = Excel