Product Marketing Manager

Posted Jul 6

Vonage is a global cloud communications leader that helps businesses accelerate their digital transformation through our fully programmable Unified Communications and Contact Center Applications. 

Our Marketing Mission: We are a highly creative, energetic and results-oriented organization that produces and delivers the content Vonage needs to entice, educate, engage with and sell to customers around the world. We connect with the external marketplace through all media including print, digital and social. Our team leverages deep industry, market and customer data into actionable insights and marketing strategies. We are creative and collaborative, striving to translate how Vonage’s products and services can meet the needs of our current and future customers.

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Why this role matters

We are looking for an exceptional Product Marketer to be responsible for positioning our unified communications solutions in North America, Europe, and Australia. Key to success in this role is creatively rethinking how to position our industry-leading solution in a crowded market space.

Product Marketing is at the forefront of the go-to-market motion across the Vonage portfolio of products and services. This team develops the market strategy and all related materials for various audiences.

To be successful, you would consider yourself a self-starter and change agent for implementing GTM strategies to meet our customer and market needs. You understand compelling messaging, laser-focused campaigns, and successful partnerships in a hyper-growth organization. You thrive in collaborative environments, enjoy working with teams across the company, and know how to influence cross-functional teams. You understand how to speak and market to different global sales teams, a wide range of channel partners, and Vonage’s #1 partner, Salesforce.

Where you will work

Remote: You will be home based in the US (PST preferred), and there will not be an expectation of you to commute to an office on a daily basis.

What you will do

  • Work independently while also being comfortable working cross-functionally with Product Management, Sales, and the rest of Marketing.
  • Work closely with product management to translate individual product roadmaps into strong go-to-market programs.
  • Design, develop, and execute first-class product marketing of our unified communication solutions.
  • Craft concise, compelling messaging and positioning for internally and externally-facing collateral, including demo videos, customer videos, data sheets, presentations, whitepapers, e-guides, blogs and Partner AppExchange content.
  • Own external-facing product launch processes for new products and capabilities, targeted toward current and potential customers.
  • Support Vonage Sales Enablement with training presentations, Sales FAQs, collateral, etc.
  • Work with other Marketing teams to coordinate content, digital advertising, and events as part of larger campaigns.
  • Contribute to competitive analysis of key competitors, as well as general market research.

What you will bring

Required

  • 5 years of Software/SaaS/CCaaS marketing experience, ideally with a focus on unified communications 
  • A strong knowledge of buyer personas, their buying criteria, and the customer journey.
  • A good understanding of Cloud Communications or Telecom
  • A hunger to learn more about excellence in product marketing and best practice Product Line Management processes.

Desirable

  • Excellent written and presentation communication skills.
  • Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively.
  • A track record of partnering successfully with marketing teams on campaigns and plans.
  • The ability to work virtually with teams spread across North America and EMEA.
  • The flexibility to quickly reprioritize your work if required, while maintaining a long-term perspective on department and company objectives.

How you will benefit

  • Medical, Vision, and Dental Coverage
  • Health Savings Account (HSA)
  • Income Protection
  • Maternity & Paternity Leave
  • 401(k) Contributions: Pre-Tax, Roth, or After-Tax Roth Options
  • Unlimited Discretionary Time Off
  • Three Paid Volunteer Days a Year
  • Tuition Reimbursement
  • Voluntary Legal Plan
  • Optum Employee Assistance Program
  • Discount on Auto, Home & Pet Insurance

Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location.