Product Owner

Posted Jul 9

Company Description

Vestcom is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. For our growing team of over 1000 employees, Vestcom offers the stability of an established company with the entrepreneurial spirit and fast-paced environment of a start-up.

Vestcom’s core values are at the heart of our organization, representing our fundamental beliefs and serving as our guiding light in for how we conduct business and interact with each other.

  • OUR TEAMS - Our colleagues and our client define our team.
  • OUR INTEGRITY - Our colleagues and clients rely upon us to deliver.
  • OUR INGENUITY - Our colleagues and clients look to us for unique solutions.
  • OUR PERFORMANCE - Our colleagues and clients team with us to win.

Vestcom is a standalone business unit of Avery Dennison, a Fortune 500 leader in materials science and packaging materials. Learn more at

Job Description


The Product Management team is a key driver of Vestcom’s growth, focusing on the continual improvement and creation of products and services that solve our clients’ needs. Product serves as the connective tissue between accurately identifying customer needs and delivering plausible and profitable solutions.

The Product Owner is a key contributor to the Product Management function at Vestcom, working closely with Product Managers to serve as an evangelist and steward for Vestcom’s products, internally and externally. The Product Owner plays an integral role across all elements of the function: market research, defining user needs through user stories, technical understanding of SaaS roadmap development and system integrations. Works daily with cross-functional teams, including Innovation, Strategy, Marketing, Operations, Sales, and IT, to gather and communicate business requirements through wireframes; test ideas and enhancements; conduct client, market, and user research; and leverage product and IT tools to develop and maintain product backlogs delivered through agile sprints.

The ideal candidate enjoys the excitement of working on several projects at once, managing multiple product ideas in varying stages of the evaluation process. He or she has the opportunity to play the role of researcher, data analyst, documenter, and information synthesizer – sometimes all on the same day. In addition, he or she will have strong communication skills, sharp attention to detail, comfort with technical information, and a results-driven and client-focused mentality.  

This role also presents the opportunity to be mentored by experienced Product Managers and other functional leadership, providing potential career path options and further contributions to company growth. While reporting directly to the Director, the Product Owner has a dotted-line relationship supporting an assigned Product Manager.

Key Areas of Responsibility

  • Convert ideas and client feedback into functional software features that drive revenue
  • Familiarity in creating code-free wireframes for initial prototyping of concepts
  • Capability to manage third-party integrations with cloud platforms 
  • Excellent writing skills to contribute well-structured user stories that capture client needs
  • Establishing solution specifications (in the form of DevOps Epics and User Stories) that can clearly communicate requirements to technology development teams
  • Executing Digital Solutions as an Agile Product Owner
  • Participating in Agile scrum team meetings to represent the needs of the client and clarify Solution Specifications as needed
  • Field questions or concerns from the design and technology team and help triage how to address them, i.e. come up with a creative new approach, find a workaround, bring in a relevant stakeholder, escalate, etc.
  • Monitor analytics measurement user activity dashboards for impact of execution and to consider pivots or new digital features, content, or experiences
  • Promoting Digital Solution Awareness and Adoption
  • Being an advocate and evangelist internally for our digital client experience and its importance in strengthening client relationships and growing the business
  • Continuous grooming of product roadmaps, working to validate and prioritize epics through agile ceremonies
  • Proven ability to work autonomously with IT and third-party vendors for successful integrations and partnerships


  • Bachelor’s degree in business or related field 
  • At least 3-5 years of experience in product management or data services, SaaS and/or eCommerce solutions, preferably with a B2B marketing services firm, B2B agency, consultancy, retailer, consumer packaged goods, or related firm
  • Excellent oral, interpersonal, and written communication skills. Must be able to prepare and effectively present information to small internal groups, including IT and Product leadership
  • Outstanding time management, organizational and problem-solving skills, attention to detail, and the ability to work independently on multiple projects at one time; self-starter
  • Ability to work in a collaborative and participative, team-oriented environment, working with clients, all employees, and others in a professional manner
  • Experience with leading tools (e.g. Miro, DevOps, Oracle, Figma), Google Slides, Google Sheets, SmartSheet)
  • Ability to embody and reflect Vestcom’s core values

Additional Information

The salary range for this position is $80,000 - $95,000/year.

The hiring [base salary / wage rate] range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.

Additional Requirements

  • Travel to other Vestcom locations and client sites may be required up to 20%
  • Compliance with Company policies concerning maintaining a drug free workplace is required
  • Compliance with all Company policies is required including all safety policies and procedures 

Supervisory Responsibilities 


Management Disclaimer

Vestcom’s Management reserves the right to revise, change or modify the duties and responsibilities of this position at any time to meet business and organizational needs. This position description may not list all duties for this position. The incumbent in the position may be asked to perform other duties. This position description is not a contract for employment and either the incumbent or Vestcom may terminate employment at any time, for any reason.