Referral Marketing Manager

Posted Mar 1

Windstream is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S. Windstream offers bundled services, including broadband, security solutions, voice, and digital TV to consumers. The company also provides data, cloud solutions, unified communications and managed services to business and enterprise clients. The company supplies core transport solutions on a local and long-haul fiber-optic network spanning approximately 150,000 miles.

About the Role:

Windstream is seeking a referral marketing leader to join a growing in-house digital media team. As the program manager for marketing referrals, you will lead the strategy and execution of the Kinetic Referral Program.

The ideal candidate is detail oriented, an innate problem solver, and a data-driven marketer with a passion for building relationships, word-of-mouth marketing and leveraging brand sentiment and automation tools to grow customer and community advocacy.

Functional Expert: Subject matter expert of specific functions, including knowledge of principles, practices, and domain knowledge, contact strategies, designing A/B testing, customer segmentation and analytics. The ability to use data to build marketing plans and analyze a channel’s effectiveness.
Creative Thinker: Discovers new opportunities and solutions for problems by looking beyond current practices and using innovative thinking.
Team Member and Communicator: Gather the best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.
Nimble Lerner: Actively learn through experimentation when tackling new problems, using both successes and failures as learning fodder.
Effective Networker: Build formal and informal relationship networks inside and outside the organization.

What You’ll Do:

Design triggers and automations, incentive structures and promotional strategies to drive consumer-to-consumer referral acquisition.
Develop, manage, and track referral marketing campaigns to deliver relevant, timely and impactful experiences across the prospect and customer journey from end-to-end; including but not limited to testing, customer segmentation, creative strategy, deployment, optimization, monitoring, reporting and analysis.
Design an attractive rewards program to incentivize participants with simple and clearly defined CTAs.
Work closely with the content team to strategize on ways to include referral customers in the development of digital & editorial content amongst new and existing customers.
Uncover key insights about our biggest evangelists to create experiences that truly delight and deliver.
Partner with internal team members, including Marketing, Product, and Customer Success to identify and implement referral promotion opportunities through internal and external channels.
Partner with Business Operations to level up our referral tracking and measurement to enable data-driven decision-making and to ensure referral campaigns are properly tracked, leads are properly assigned, and automation strategies are properly managed.
Support and advocate for further growth of referral program initiatives with robust research and analysis around our customer cohorts.

Do You Have:

7+ years professional experience in a fast-paced environment working in referral marketing, CRM growth, base marketing, or acquisition marketing
Proven track record driving measurable business results through referral marketing campaigns
Demonstrated success in building, managing, and scaling high performing campaigns with a strong focus on personalization and loyalty programs
Highly analytical and data-driven with the ability to surface meaningful insights from large data sets
Excellent communication, project management, organizational, and time management skills
Entrepreneurial, with the ability to foster alignment, partnership, and collaboration across teams
A creative problem-solver who loves to roll up their sleeves and get things done
Analyze competitive marketplace and stay abreast of industry trends as well as opportunities to innovate.
Hands-on experience with referral marketing software is a plus

Our Benefits:

Medical, Dental, Vision Insurance Plans
401K Plan
Health & Flexible Savings Account
Life and AD&D, Spousal Life, Child Life Insurance Plans
Educational Assistance Plan
Identity Theft, Legal, Auto & Home and Pet Insurance
https://windstreambenefits.com

Job Requirements

Actual base pay for this job will depend on the candidate's primary work location and other factors, such as relevant skills and experience.

EEO Statement: Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing. Windstream is an equal opportunity employer. At Windstream, we celebrate the authenticity and uniqueness of our people and their ideas. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, genetic information, protected veteran status, current military status, disability, sexual orientation, gender identity, marital status, creed, citizenship status, or any other status protected by law, and to give full consideration to qualified disabled individuals and protected veterans. The diverse voices of our employees fuel our innovation and our inclusive culture. Employment at Windstream is subject to post offer, pre-employment drug testing.