Retention Marketing Manager

Posted Jun 18

We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a digital growth agency building legendary e-commerce companies and digital experiences. We are a team of industry-leading marketers and best-in-class creatives building LA’s fastest-growing marketing agency.

We are looking for a highly innovative, data-driven, and creative Retention Marketing Manager, who’s motivated by the challenge of working with some of the fastest growing e-commerce and digital brands. You will work cross-functionally to develop and manage the execution of creative email and SMS marketing strategies that drive customer lifetime value and help our clients grow.

This is a fully remote role. This role supports teams working in US Eastern Standard/Daylight Time and should be flexible to support and work in these times.

Who You Are:

In this role, you will lead a small team within the Retention Marketing Department to strategically develop customized retention (and customer loyalty) marketing strategies that help our clients grow and scale.

  • You’re passionate about developing creative customer journey’s that drive loyalty and lifetime value.
  • You’re passionate about building teams, training them on best practices, and helping them grow into experts.
  • You immerse yourself in scaling personalized email and SMS programs that build deep customer relationships for clients.
  • You have experience working in Klaviyo or similar ESPs. Additionally, you have experience or knowledge of Shopify and its tech stack options such as Wonderment, Octane AI, ReCharge, Yotpo, etc.
  • You have developed SMS and loyalty programming strategies and have experience working with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo.
  • You're used to working in a fast paced environment and can project manage multiple tasks at once for yourself, your team and your clients.
  • You love making data driven decisions and excel at turning analytics into actionable SMS and email strategies that drive client revenue.
  • You dedicate time to learning and being on the cutting edge of trends and best practices in the world of DTC marketing.
  • You have experience developing and executing customer loyalty programs that enhance LTV

A Day in the Life

  • Serve as the point of contact for select clients, working to develop best-in-class retention strategies. On a weekly basis, you will meet with clients to discuss current and future initiatives.
  • Conduct weekly 1:1’s with team members and manage their workload and capacity to ensure their success and client success. Additionally, you will help train team members for success.
  • Develop strategic campaign calendars and prioritize projects and initiatives designed to scale your clients’ email and SMS programs.
  • Provide support and guidance to help Retention Associates analyze data, develop winning retention strategies, and create reports for clients happiness.
  • Project manage and delegate client tasks to your team, consisting of both Associates and designers. Review all client briefs and designs for approval before they are sent to the client.
  • Coordinate cross-departmentally with the Performance Marketing and Strategy teams to develop cohesive and creative campaigns that drive client growth.
  • Develop strategic KPIs for clients and work with the retention team to create insights and actionable recommendations.
  • Execute automation/flow logic set-up, pop-up builds, and app integrations.

You Should Apply if this sounds like you:

  • 3-5+ years of work experience in digital marketing.
  • Past experience working at an agency or working with multiple clients in a fast paced environment.
  • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class customer experiences.
  • Demonstrated experience in Retention, Email, CRM, Loyalty, or Growth Marketing for a D2C brand or working with D2C clients.
  • Expertise and experience working with Klaviyo, including list segmentation, lifecycle drip automation, and triggered events.
  • Broad understanding of email service providers (most used include Klaviyo, Attentive, PostScript, SMSBump, etc.)
  • Experience working with Yotpo, Swell Rewards, JustUno, and other Shopify tech that integrates with Klaviyo.
  • You've had at least one direct report before OR exceptional leadership skills working with cross-functional teams.
  • Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level.
  • Strong strategy and analytics skills, with an advanced understanding of success metrics
  • Google Analytics certification.

What it is like to work at Darkroom:

We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best—from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:

  • Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy, our annual “Darkweek” summer break, and 10 holidays throughout the year to keep you recharged and sharp.
  • Location, (or no) location: Remote-first culture with a strong community base. With Hubs in LA, The Bay Area, New York, Philly, Lisbon, and São Paulo.
  • Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.

Equal Opportunity Statement

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.