Senior Brand Copywriter

Posted Oct 9

Highlights

This is a Senior-level Brand Copywriter position. 10+ years of experience in a writing role on projects that include design — brand agency experience preferred. At Parisleaf, we expect a person in this role at this level to:

  • Prioritize quality of work and company portfolio
  • Inform company best practices
  • Be self-directed alongside ongoing support
  • Co-facilitate in Partner-facing scenarios
  • Grow through offering direction to supporting producers.

About You

You’re a gifted writer with a penchant for research. Psychology fascinates you. You’re an experienced copywriter, and while you’re adept at writing clever headlines that inspire action, you’re a poet at heart. You thrive on helping brands discover their essence and put their purpose into brief, memorable, magnetic words. You like writing words that are useful and believe that form and function should be besties.

Mission, vision, purpose statement, big idea, manifesto, purple cow – it seems every branding agency has its own terminology for the first half of branding. Whatever you like to call these terms, you understand that it’s all for naught if brands cannot clearly describe why they exist, what sets them apart, and why people should care.

You’ve helped to develop everything from competitive analysis to core positioning statements, voice and tone, content strategy, taglines, and marketing copy from brand guidelines to production.

You’ve worked closely with designers and appreciate the interplay between words, letters, and images.

You’ve spent years studying how people read and hear online, in print, and across time – and you know how strong brand identity can tie it all together.

You are proactive, self-motivated, and organized. You’re comfortable presenting work to clients and listening to what they’re not saying. You can defend your decisions with confidence and professionalism. You are curious, empathetic, and – most importantly – willing to set your ego aside for the greater good of clients and teammates.

The Role

The Senior Brand Copywriter will work closely with our creative, project management, business development, and leadership teams to help service the company and our partners’ needs. Typical tasks include:

  • Researching partner materials and competitive landscapes to summarize highlights and opportunities.
  • Co-facilitating discovery interviews with problem-finding, insights, and opportunities in mind.
  • Writing executive summaries to capture research insights and analysis.
  • Working with teammates to co-facilitate collaborative workshops with clients.
  • Establishing the who, what, and why it matters of campaign messaging guidelines.
  • Developing strategic recommendations for naming, messaging, and identity design.
  • Facilitating transitions from verbal to visual milestones with designer(s).
  • Collaborating with design to establish core and directional ideas.
  • Sharing keen observations, opinionated viewpoints, and objective feedback with teammates to ensure our solutions are world-class.
  • Developing thorough guidelines to help our client partners understand how best to channel and activate campaign brands.
  • Exporting assets (e.g. file formats) with accuracy and clear versioning.
  • Organizing folders, files, libraries, and directories, for quick findability, optimized collaboration, and detail-oriented workflows.
  • Using the Google suite and other collaborative tools to optimize brand assets for our partners.
  • Activating our Brand Foundation work in creatively informative, engaging, and effective ways.
  • Communicating well in written and verbal contexts — especially in presentation formats.
  • Showcasing our portfolio of work through captivating case studies.
  • Marketing our work with intriguing messaging for social media platforms.
  • Sharing expertise through short- and long-form thought leadership in an effort to help us expand our reach and further grow partnerships.

About Parisleaf

We are a brand & digital agency that specializes in partnering with Nonprofits. Most of our work helps support fundraising efforts by building brands for major fundraising campaigns because, as we often say, money is mission fuel in the right hands.

We’re seeking people who want to help purpose-driven brands turn their ambitions into reality. Thoughtful people who share our values of gratitude, responsibility, integrity, candor, and empathy. Curious people who believe good strategy and good design can drive business. We love making things for a living and are in it for the long haul. For us at Parisleaf, that means designing an agency culture that is built on love and grounded in integrity. Whether the role is in creative, operations, or business development, everyone at Parisleaf is dedicated to helping clients (or Partners, as we like to call them) find and show their purpose.

Our clients want to leave their corner of the world a little better than they found it. They seek creative partners who will advocate for their audience. They want substance and style. They hire us for who we are as much or more than what we do.

The Opportunity

At Parisleaf, we write and design all kinds of things, but it always revolves around the brand. And we’re on a mission to help our partners fundraise to help fuel their mission. Alongside our Creative Director, the next senior copywriter at Parisleaf will help us carry out this mission. You will work with our multidisciplinary team on projects ranging from competitive analysis and stakeholder interviews to verbal identity and interaction strategy. You’ll put that strategic content to work through copywriting for brand guides, print collateral, web, video, and environmental design.

Though you will spend many hours writing in sweet solitude, this position is collaborative and client-facing. We are looking for someone who enjoys developing ideas with clients and colleagues and can then hunker down and write powerful copy that meets our partners’ needs, tell their truth, and exceed their expectations.

P.S. – We’re an Oxford comma shop. No need to apply if you disagree. ;-)

Background/Requirements

This is a full-time remote salaried position commensurate with experience. We are a fully distributed team. Travel is required. We are only accepting applications from candidates currently residing in the continental United States. We are committed to building a diverse and passionate team. Women, people of color, and LGBTQ+ individuals are encouraged to apply.

Parisleaf provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, or veteran status. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.