Senior Campaign Manager

Posted May 11

Summary

As a member of the Demand Generation team, the Senior Campaign Manager is responsible for pipeline generation, integrated campaign strategy, project management, and empowering the team to execute. This role will work cross-functionally with product marketing, the sales organization, and the Workiva ecosystem to design campaigns that deliver on our shared objectives. The ideal candidate is data-driven and has a thorough understanding of how digital and offline channels and tactics align to each stage of the buyer's journey.

Responsibilities

  • Build strategic campaigns to meet pipeline goals for new and existing business with a focus on market segments, target accounts and buying groups.
  • Coordinate, scope, and identify resources needed to execute marketing programs to drive awareness, generate conversions, and create pipeline.
  • Oversee and coordinate the marketing calendar of campaigns, programs, and events to ensure operational alignment and efficiency.
  • Manage campaign budget and ensure proper ROI to deliver on goals.
  • Test and measure campaign strategies to optimize performance and improve results.
  • Use data to stay hyper-focused on ROI. Monitor campaign performance daily to make data-backed adjustments.
  • Work closely with SDRs and the broader sales organization to ensure proper alignment on campaigns.
  • Lead cross-functional collaboration on strategy and guide timely delivery of associated tactical work.
  • Regularly seek input on plans and share results with key stakeholders such as product marketing, digital, marketing operations content, creative, partner marketing, sales and others.
  • Serve as a consultant in the development and repurposing of content, creative and assets needed for campaigns and deliver promotional plans associated with the programs.
  • Leverage messaging frameworks, brand narrative and other materials to write email and advertising copy that converts.

What You'll Need

Education

  • Undergraduate Degree or equivalent combination of education and experience in a related field.
  • Related field may be marketing, advertising or communications

Experience

  • 5+ years in B2B marketing with a strong emphasis on demand generation.
  • SaaS experience preferred
  • Extensive experience in creating and executing integrated campaigns, with a demonstrated track record of meeting or exceeding pipeline and bookings goals.

Skills

  • Consistent track record of launching and managing goal-achieving marketing campaigns using channels such as SEM/SEO, social, 3rd party advertising, field events, webinars, email, social and more.
  • Highly strategic, consultative player who can plan (think) and execute (do).
  • Ability to think outside of the box and innovate on the art of marketing to achieve results.
  • Strong project management skills and ability to use data to guide decision-making and resource allocation.
  • Proactive, hard worker able to navigate fast-paced environment while still providing attention to detail and remain conscientious under pressure.
  • Ability to articulate and present plans to leadership, sales and large groups at Workiva.
  • Expertise in understanding and interpreting data, and ability to make recommendations and informed decisions from that data.
  • Comfortable managing multiple assignments with competing priorities and tight deadlines.
  • Experience working with a global digital team in a hyper-growth B2B technology company preferred
  • Experience with Marketo and Salesforce, highly preferred.

Travel

  • Up to 30%

Working Conditions & Physical Requirements

  • Reliable internet access for any period of time working remotely, not in a Workiva office.

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How You’ll Be Rewarded:

  • Salary range in the US: $115,000.00 - $203,000.00 Annually
  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire
  • 401(k) match and comprehensive employee benefits package

The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

  • Customer Success:  Always delight our customers.
  • Trust: Rely on each other. 
  • Integrity: Do the right thing, every time. 
  • Collaboration: Share resources and work together. 
  • Innovation: Keep creating solutions and finding better ways. 
  • Inclusion: Support a diverse community where we all belong. 
  • Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.

At Workiva, you’ll enjoy: 

  • Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
  • Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
  • Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and more
  • Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.

Learn more about life at Workiva: https://www.linkedin.com/company/workiva/

Learn more about benefits: https://www.workiva.com/careers/benefits

Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

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