Senior Copywriter
Job Overview
We are looking for a talented Senior Copywriter who loves entertainment as much as we do to join our team. You are passionate about words and the art of using them to tell compelling and engaging stories. You are a strategic thinker and a believer in the “big idea”, and know how to tailor narratives to meet the audience: there is no such thing as a “one-size-fits-all” message. You are well-organized and have a strong understanding of digital media and how to craft copy that works in a digital space. The ideal candidate works fast, is able to quickly discern the needs of a project, and can transform a creative brief or concept write-up into inspired ideas and polished messages. Should be a natural self-starter, and comfortable creating at a high level independently. Enthusiasm, collaboration and commitment should drive your focus in creating work that moves the dial and challenges the status quo. We’re a small, remote team – so everyone here makes a huge impact. This full time position reports to the Group Creative Director.
What you’ll do
- Write from a “customer’s couch” perspective by learning the Plex product offering inside and out (using it daily)
- Lead and own creative projects while working closely with the Creative Directors, designers and brand managers.
- Campaign ideation, concepting, pitching and development
- Concept, write and edit email copy for all Plex programs and email funnels, including free and paying users, and marketing campaigns.
- Proven ability to concept and write copy for consumer-facing and B2B web pages
- Concept, write and edit copy for paid marketing campaigns, including video content, paid social, search, retargeting, and more
- Actively participate in brainstorms and take direction and feedback from creative and strategy leads.
- Stay on top of all culturally relevant language trends and incorporate proper terminology. Accuracy is a must!
- Stay current on the competitive landscape, including email marketing and social campaigns, to differentiate Plex within a quickly growing market.
- Stay flexible and be able to turn on a dime — determine solutions/alternatives when necessary.
- Partner closely with Marketing, Creative Directors, and engineers to understand strategy, business goals, timelines, planning, to inform your work from concept to execution.
- Work effectively with all members of the organization.
- Imagine new ways of bringing digital experiences to life through interaction and content.
What you bring to the table
- 5+ years of copywriting experience with at least one year at the senior level at an agency or in-house
- Direct experience working on social media, email marketing, paid media and website copywriting.
- Portfolio mandatory for consideration with real-life examples of social media, email marketing, and website work.
- Must be intimately familiar with social media platform best practices, particularly Facebook/Instagram, YouTube, Snapchat, and TikTok.
- Can juggle multiple projects and tasks at once.
- Self-motivated & proactive with a positive attitude and strong communication and presentation skills.
- Culturally immersed and passionate about language and its persuasive powers.
- Flawless knowledge of spelling and grammar with the ability to break rules as needed.
- Deep vocabulary, working knowledge of slang terms, and colloquial expressions.
- A knack for picking up different editorial voices, understanding why they work, and switching between them quickly.
- High proficiency in Google Suite.
- Familiarity with wireframes and UX copywriting.
- You care about the work and the people you work with and enjoy solving complex and interesting work challenges.
Bonus points for
- Entertainment industry experience
- Proficiency in Adobe Creative Suite and familiarity with Figma
- Understanding usability requirements for web pages, mobile apps, smart TV apps, and more
Who we are
Plex is a global streaming media platform that gives millions of customers around the world the freedom to enjoy all the content they love in one simple, beautiful app. Our vision is to empower real human connections by bringing people and entertainment together. So, we’re on a mission to create a global community for streaming content that people can depend on to easily discover, experience, and share all of the entertainment that matters to them.
What sets us apart
- We are the largest independent streaming platform built by a global team of employees who are fanatically passionate about delivering the highest quality, most unified, and user-friendliest entertainment experience possible.
- We have always been a distributed organization, with people making great things happen in over 20 different countries and 11 time zones.
- We host epic in-person off-sites to bring team members together a few times a year.
- We are passionate about our mission and we work hard, while still providing flexibility around a schedule that works for you.
- We love what we’re building and our user community is an integral part of our development process. We actively engage with customers to understand what is working, what they want more of, and how we can be better.
- We are committed to improving the communities where we live and work with charitable contributions, partnerships, and service.
Remote Work
- Plex hires new team members in countries around the world.
- As such, Plex does not sponsor employment visas.
- All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our hiring team can help answer any questions about location after starting the recruiting process.
- Also, please note, though we largely work asynchronously, as it relates to meetings, those generally occur between UTC 1600 to UTC 1900
The Plex Values
- Be kind, humble, and helpful.
- Approach problems with curiosity, creativity, and flexibility.
- Put yourself on the customer’s couch.
- Be a good steward. Like a boss!
- Build relationships to ensure healthy debate.
- Foster a global and diverse team spirit.
- Show gratitude and give back.
- Seek balance for yourself and Plex.
Compensation
Our compensation reflects the cost of labor across several US and Global geographic markets. The base pay for this position ranges from $90,000/year in our lowest geographic market up to $115,000/year in our highest geographic market. Pay is based on a number of factors including market location, seniority, local currency and may vary depending on job-related knowledge, skills, and experience.
Benefits
- Monthly Balance Wellness Stipend
- Productivity Stipend
- Flexible paid time off
- Paid parental leave
- Hardware stipend
- Flextime, work from anywhere
- Comprehensive health insurance
- Stock options
- 401k (US employees)
- Plex for the Planet community service opportunities
Diversity, Equity, and Inclusion at Plex
At Plex, our vision is to empower real human connection by bringing people and entertainment together. This vision is at the heart of our diversity, equity and inclusion work.
As a fully remote, global company, we take pride in our ability and dedication to building a workforce that represents our global audience. Our virtual work environment is intentionally designed to draw from all backgrounds, creating a sense of belonging and ownership for every employee.
As we create a global community of streaming media, we know we need a team that represents the diversity of our users and a company culture that welcomes people to be their authentic selves, and we’re all in!
Our DEI efforts are focused on the following:
- Building a diverse and global company
- Creating an inclusive culture
Our DEI Foundations:
- Participation, Education and Awareness, Data and Understanding
Does this sound interesting? We're looking for a Senior Copywriter who is ready to join us to have a material impact in Plex's growth and success!
Plex is an Equal Employment Opportunity employer and is committed to building an inclusive and diverse workforce. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other classification protected by applicable discrimination laws.