Senior Copywriter
Description
We are seeking a talented and experienced Copywriter to join our dynamic marketing team. As a key player in our content creation efforts, you'll craft compelling copy across a range of mediums, including white papers, ebooks, blogs, PR releases, social media, product datasheets, webpages, landing pages, emails, and social media posts.
As a senior copywriter, the person will work cross-functionally with Marketing, Product Management, Sales & Customer Success teams to craft Skan’s brand voice into best-of-class thought leadership and product positioning, helping shape our content marketing efforts.
Key Responsibilities
- Develop and execute creative content strategies that align with our brand's voice and business objectives.
- Craft compelling copy across a wide range of mediums, including white papers, ebooks, blogs, Demo Scripts, Infographics, webinars, PR releases, social media, product datasheets, webpages, landing pages, emails, and social media posts.
- Write compelling, with best practices of storytelling to create best-in-class, SEO-optimized content for various digital platforms, focusing on thought leadership in areas like Digital Transformation, Process Mining, Process Automation, and Enterprise AI.
- Collaborate closely with marketing, sales, product development, delivery, and customer service teams to produce relevant and impactful content.
- Stay updated on industry trends to ensure our content is fresh, informative, and authoritative.
- Develop and evolve a compelling narrative and value proposition for Skan’s product positioning and messaging. Work with product marketing to drive strategy around product positioning for existing products and new launches/enhancements.
Requirements
Qualifications
- 5+ years of experience in copywriting roles for a SaaS company, with proven experience in creating content related to technical topics and B2B marketing materials.
- Strong background in creating thought leadership and marketing content related to our industry and target personas.
- Excellent verbal and written communication and proofreading skills.
- Knowledge of SEO best practices.
- Strong organizational and time management skills; ability to multi-task & prioritize, and manage multiple projects simultaneously and meet tight deadlines.
- Strong attention to detail
- Takes ownership and follows through on tasks; drives decisions; results-oriented
Ideal candidate
- Passionate about technology and digital transformation.
- Flexible and adept at managing competing priorities.
- Exceptional teamwork and collaboration skills.
- Results-oriented and committed to producing high-quality work.
- Raises the bar on performance for themselves and team/partners, inspiring others to excellence.
Benefits
- 100% coverage of Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
- Short Term & Long-Term Disability
- Work From Home
- Stock Option Plan