Senior Copywriter

Posted Jul 17

Senior Copywriter

Position Overview:

Classification: Full Time

Location: Remote

Department: Creative

Reports to: Creative Director

We are seeking a talented and experienced Senior Copywriter to shape and maintain True Classic's voice across all customer touchpoints. In this role, you will be instrumental in establishing and refining our brand's tone, ensuring consistency across all communications, and leading the way in our international expansion efforts. You will oversee outsourced copywriters and agencies, ensuring our brand voice is cohesive yet adaptable to various promotional and brand channels.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Key Areas of Accountability

  • Team Leadership: Hire, develop, and motivate both internal team members and external partners (e.g., agencies, consultants, SaaS partners, etc.) to foster a collaborative work environment and deliver exceptional business results. Directly manage the Art Director, Lead Copywriter, Video Director, and Lead Graphic Designer, ensuring they have clear guidance and support to lead their respective areas effectively.
  • Voice Consistency and Cohesion: Conduct an initial cleanup to align True Classic’s voice across all customer touchpoints, ensuring a unified brand tone. Maintain and adapt the brand voice over time to stay relevant and consistent across different platforms, product categories, and global markets. Ensure the brand voice is cohesive yet flexible enough to cater to both promotional and brand communication needs across various channels and programs. Develop and implement guidelines for voice adaptation across campaigns and marketing initiatives to ensure clarity and effectiveness.
  • Copywriting: Write copy and manage copywriting across all product categories, ensuring consistent messaging that resonates with diverse audiences.Coordinate and align copy strategies across different countries, sales channels (e.g., retail, wholesale, e-commerce), and marketing channels (e.g., digital, print, social media). Drive the development and execution of copy strategies that support omni-channel marketing efforts and ensure a cohesive brand experience globally.
  • International Scaling:Oversee and coordinate with outsourced copywriters and agencies to scale our brand voice effectively into other languages and markets. Ensure that translations and localized content retain the essence and nuance of True Classic's brand voice, adapting to cultural differences while maintaining consistency.
  • Content Review and Quality Assurance: Review and approve all written content to ensure it meets brand standards and project goals.Implement a robust quality assurance process to maintain high standards of clarity, consistency, and impact in all communications.
  • Content Optimization & Testing: Use insights from research and analytics to refine and optimize copy for better engagement and conversion. Continuously analyze and refine copy to improve performance, using A/B testing and other methods to identify what resonates best with the audience. Implement SEO best practices in all written content to enhance organic search performance and visibility.

Cross-Functional Collaboration

  • Inter-Departmental Synergy: Work closely with marketing, product development, and external agencies to ensure cohesive and impactful messaging. Collaborate with the creative team, including designers and content producers, to integrate copy seamlessly into visual storytelling.
  • Brand Consistency: Partner with the Creative Director and other team leaders to ensure all content aligns with brand guidelines and marketing objectives.Provide oversight and feedback to ensure that all copy reflects True Classic’s brand values and messaging strategies.

Qualification Requirements

  • Bachelor’s degree or equivalent in English, Communications, Marketing, or a related field.
  • Minimum of 5 years of professional copywriting experience, with at least 2 years in a senior or leadership role.
  • Strong portfolio showcasing expertise in copywriting, brand voice development, and multi-channel content strategy.
  • Experience with managing outsourced teams and coordinating with international partners.
  • Exceptional leadership skills and the ability to manage multiple projects in a fast-paced environment.
  • Excellent communication and collaboration skills.
  • A strong understanding of branding and marketing, with the ability to translate marketing objectives into compelling copy.

Preferences

  • Experience in the apparel or fashion industry.
  • Understanding of digital advertising and social media trends.
  • Background in working with e-commerce brands.

Skills and Competencies

  1. Technical Skills:
  2. Proficiency in copywriting and editing tools, and familiarity with content management systems.
  3. Strong understanding of SEO principles and digital content strategies.
  4. Soft Skills:
  5. Strong leadership, creative vision, excellent communication, and project management abilities.

Company Overview:

True Classic launched in late 2019 and has grown to become one of the hottest direct-to-consumer men’s apparel brands, continuing to experience rapid growth despite changes to digital advertising and the macroeconomic environment. We are on a mission to empower over 100M people worldwide to look good and feel good by the end of 2034 and are guided by six core values to chart our path to success:

Move the Needle 📈

  • We are obsessed with driving tangible business results.
  • We constantly refocus our efforts and eliminate busy work to drive measurable impact.
  • We embrace simplicity, automation, and technology to amplify our force.

Harness Grit 💪🏻

  • We are ambitious and persevere through challenges with a relentless spirit.
  • We're optimistic about the future and our glass is half full.
  • We are self-motivated, resourceful, and determined to make a difference.

Go Fast ⚡

  • We are nimble, open-minded, and seek the fastest path to success.
  • We remove barriers, eliminate friction, and move at the speed of light.
  • We believe that “done is better than perfect” and fail forward to make progress.

Execute as a Pro 🏁

  • We are curious and leverage data & insights to move in the right direction.
  • We are doers, embody an owner’s mentality, and strive to get 1% better every day.
  • We work systematically to produce consistent results & get our projects done right.

Be Creative 🎨

  • We are first-principles thinkers and develop bold ideas to challenge the status quo.
  • We are innovators at heart & believe that ingenuity is often the solution.
  • We solve problems resourcefully and think outside the box.

Lead with Empathy

  • We obsess over our customers to consistently over-deliver.
  • We are inclusive, appreciative, and supportive of our employees & partners.
  • We put ourselves in others’ shoes and seek to deeply understand their perspective.

Work Environment:

This is a remote position, allowing you to work from the comfort of your home or any location with reliable internet access. You will spend extended periods at a computer, so a comfortable and ergonomic workspace is essential. We provide the necessary tools and support to ensure a productive and collaborative virtual work experience.

Compensation and Benefits:

  • Unlimited Sick Days & PTO
  • Company paid medical, dental, and vision PPO insurance (Anthem Gold PPO)
  • 401k plan with 3% company match
  • Monthly $200 stipend for home office expenses
  • Free $1,000 worth of True Classic merchandise every year
  • Free Employee Assistance Program

Our mission is to empower everyone to show up as their best self. We are dedicated to creating a community where creativity, curiosity, and innovation thrive; and that starts with welcoming diverse voices to our team. We believe that everyone should feel confident being exactly who they are, which is why we’re committed to being an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or an accommodation due to a disability, please reach out to Human Resources.

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.