Senior Direct Response Copywriter
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
DraftKings is seeking a strategic, Senior Direct Response Copywriter (iGaming Casino) for our team. The successful candidate will be experienced with clear marketing strengths and a love for sports and/or casino. Primary responsibility will be writing digital and print advertising that delivers measurable positive business results.
What you'll do as a Senior Direct Response Copywriter, iGaming Casino
- Collaborate with channel leads to review and understand consumer data and KPIs from our performance ad campaigns and strategize how to adjust the creative to get the best results.
- Work closely with the Direct Response Copy Lead to help establish an authentic “fan-to-fan” tone to build relationships with our target, driving the strategy and execution of all performance marketing.
- Utilize direct response best practices, user research and innovation to create effective performance marketing across Paid Social, Landing Pages, CRM, Direct Mail and more.
- Collaborate with designers to execute promotional creative deliverables.
What you'll bring
- 5+ years of relevant performance marketing experience.
- Experience in iGaming advertising.
- A copywriting portfolio that includes relevant work for iGaming brands is required.
- Excellent communication skills, written and verbal.
- Strong attention to detail and grammatical editing skills.
- Creativity, collaborative spirit, confidence, initiative, and enthusiasm.
- Ability to work well under pressure in a fast-paced environment.
- Willingness to roll-up sleeves and get all projects done - big and small.
#LI-BG1 #LI-REMOTE
Join Our Team
We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is $78,400.00 - $117,600.00, plus bonus, equity, and benefits as applicable. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range and how that was determined during the hiring process.