Senior Director, Campaigns
Yubico, the inventor of the YubiKey, the world's first and leading security key, makes secure login easy and available for everyone. The company was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq First North Growth Market Stockholm: YUBICO. Customers include 30% of Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries, relying on Yubico technology to secure access to computers, online services and mobile apps. The company is located in 14 countries with headquarters in Stockholm, Sweden and Santa Clara, CA. . We are a diverse, multinational, fast-growing company fueled by a strong company culture and our mission to make the internet safer for all.
At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a diverse, equitable, and inclusive workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.
The Role:
As the head of the global campaigns team, the Senior Director, Campaigns will own the strategy, execution and optimization of global demand generation campaigns that support Yubico’s strong authentication marketing motions. You will take the lead on the development and execution of impactful, measurable, integrated demand generation campaigns, that involve one-to-many and one-to-one (including Account Based Marketing) campaigns, that drive leads, pipeline and ACV globally. This pivotal role requires a strategic problem solver with a strong background in B2B integrated campaign management (ideally in Security), lead generation, and proven experience in collaborating with cross-functional teams, regional marketing teams, and sales colleagues to set campaign objectives, execute on a plan, and measure impact to drive pipeline and results. You will work closely with key Marketing and Sales stakeholders to develop and disseminate campaign messaging that supports our go-to-market themes, ensuring that these messages are distributed to the right audiences at the right time across our various marketing channels and global regions.
Tasks & Responsibilities:
- Ensure seamless delivery of fully integrated campaigns that drive awareness, database growth, lead conversion and pipeline creation, and sales acceleration
- Manage global integrated demand generation campaign strategy through alignment and collaboration with teams across the marketing organization, including product marketing, partner marketing, media and advertising, analyst, creative, social, and regional programs to deliver a unified message to the market
- Build relevant content centered around customer problems and use cases that can be leveraged across sales and marketing teams. Shape the strategic direction for the overall campaign. Develop, plan and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, content maps, nurture, events, and programs to create a consistent customer experience across all channels
- Partner with Yubico’s internal creative team and external vendors to develop creative concepts, themes and assets to support execution of the campaign
- Measure, analyze, report, and optimize the performance of integrated campaigns to ensure maximum ROI across all channels
- Communicate campaign findings to marketing leadership, highlighting wins, losses, and opportunities to inform future strategy iteration
- Work closely with marketing and sales enablement teams to ensure message continuity across the marketing and sales experience, making sure sales teams are armed with the relevant messaging to maximize campaign follow-up impact
Basic Qualification:
- 10+ years of professional experience with 8+ years experience in global demand generation campaigns in a high-growth company
- Extensive experience working cross-functionally to execute full-funnel integrated marketing campaigns across multiple international regions
- Strong understanding of funnel metrics and optimization strategies to maximize campaign ROI
- Proficiency in Marketo and Salesforce with ability to build, analyze and act on reports
- Strong project management skills with ability to handle multiple projects at once and drive alignment across multiple stakeholders
- Data-driven approach with strong analytical, verbal communication and excellent interpersonal skills
- Self-sufficient: can complete tasks and projects independently and within groups with limited management required
- Exceptional at managing multiple nuanced work streams and requests simultaneously, demonstrating the ability to synthesize complex information and emerge with a prioritized strategic plan
$220,000 - $240,000 a year
If located near one of Yubico’s hub offices in Santa Clara, San Francisco, or Bellevue, this role has the annual salary range stated above. Actual compensation is based on a number of factors including, but not limited to, specific work location, and job-related knowledge, skills and experience. For roles that are filled remotely, the compensation range will be localized according to employee work location by a factor between 80% and 100% of the range. Pay ranges are US applicable only. Yubico offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work. The expected total compensation for this position will range from $220,000 to 240,000 including bonus.
#LI-Remote
#LI-MA1
Our U. S. benefits are designed for your overall well-being:
Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.
Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.
Wellness reimbursement. We provide you with $100 monthly reimbursement that you can use on your gym membership, a massage, or your favorite online fitness classes.
Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program.
Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.
Paid parental leave. We love welcoming new members to our YubiFamily! You will have 8 weeks paid 100% so you can take care of your new family.
Commuter Benefits. If you need to commute to the office, we offer commuter benefits.
Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.
We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team. We are an E-Verify Participating Employer.
Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.
Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at jobs@yubico.com to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.
As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to "Yubico", "us", "we" or "our", we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.