Senior Director Demand Generation
About Appen
Appen is a leader in AI enablement for critical tasks such as model improvement, supervision, and evaluation. To do this we leverage our global crowd of over one million skilled contractors, speaking over 180 languages and dialects, representing 130 countries. In addition, we utilize the industry's most advanced AI-assisted data annotation platform to collect and label various types of data like images, text, speech, audio, and video.
Our data is crucial for building and continuously improving the world's most innovative artificial intelligence systems and Appen is already trusted by the world's largest technology companies. Now with the explosion of interest in generative AI, Appen is helping leaders in automotive, financial services, retail, healthcare, and governments the confidence to deploy world-class AI products.
At Appen, we are purpose driven. Our fundamental role in AI is to ensure all models are helpful, honest, and harmless, so we firmly believe in unlocking the power of AI to build a better world. We have a learn-it-all culture that values perspective, growth, and innovation. We are customer-obsessed, action-oriented, and celebrate winning together.
At Appen, we are committed to creating an inclusive and diverse workplace. We are an equal opportunity employer that does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Position Overview:
We are seeking an experienced and strategic Senior Director of Demand Generation to lead our efforts in driving awareness, engagement, and demand for our data services among target audiences. This role is critical to our growth strategy and requires a dynamic leader who can develop and execute integrated demand generation programs that align with business objectives.
Key Responsibilities:
Strategic Planning:
Develop and refine the overall demand generation strategy to generate qualified leads and support revenue growth for our data services.
Collaborate with key stakeholders, including marketing, sales, and product teams, to align demand generation efforts with business goals.
Campaign Development and Execution:
Lead the development and execution of multi-channel demand generation campaigns, leveraging a mix of inbound and outbound marketing tactics.
Create compelling and targeted messaging to resonate with diverse audience segments and drive engagement throughout the customer journey.
Digital Marketing and Automation:
Oversee digital marketing initiatives, including SEO, SEM, email marketing, and social media, to optimize lead generation efforts.
Implement marketing automation tools and processes to streamline campaign execution, lead nurturing, and tracking.
Content Strategy:
Develop a comprehensive content strategy that aligns with the buyer's journey, creating assets such as whitepapers, case studies, webinars, and interactive content to drive engagement and conversion.
Analytics and Reporting:
Utilize data-driven insights to continually optimize and refine demand generation programs.
Establish and monitor key performance indicators (KPIs) to measure the effectiveness of campaigns and report on overall performance.
Collaboration and Leadership:
Build and lead a high-performing demand generation team, fostering a culture of collaboration, innovation, and accountability.
Collaborate with sales teams to ensure alignment between marketing efforts and sales goals.
Qualifications:
- Bachelor's degree in marketing, business, or a related field; MBA is a plus.
- Proven experience in demand generation leadership roles, preferably within the technology or data services industry.
- Deep understanding of data solutions and AI applications.
- Strong analytical and strategic thinking skills.
- Excellent communication and presentation skills.
- Demonstrated ability to lead cross-functional teams and drive results in a dynamic environment.
$180,000 - $200,000 a year
Appen is the global leader in data for the AI Lifecycle with more than 25 years’ experience in data sourcing, annotation, and model evaluation. Through our expertise, platform, and global crowd, we enable organizations to launch the world’s most innovative artificial intelligence products with speed and at scale. Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide, speaking more than 235 languages. Our products and services make Appen a trusted partner to leaders in technology, automotive, finance, retail, healthcare, and government. Appen has customers and offices globally.