Senior Field Marketing Manager
Highlights:
- OTE: $120,000
- Base Salary: $96,000
- Stock options: 0.01%
- Fully remote anywhere in USA or Canada or hybrid in New York
- Variable frequency: quarterly
About Us
Nonprofits deserve better technology.
Fundraise Up is a rapidly growing financial technology company headquartered in Brooklyn, NY that provides online fundraising software to enterprise nonprofits. Fundraise Up's AI-powered platform is leveraged by trusted organizations like UNICEF USA, American Heart Association, Partners In Health, and Stand Up to Cancer, to double their recurring donor acquisition rates and increase overall digital donation revenue by 2 times.
About The Role:
We are seeking a dynamic and results-driven Senior Field Marketing Manager to lead our global field marketing initiatives. The ideal candidate will be responsible for developing and executing innovative marketing strategies that drive demand generation and enhance brand awareness including trade shows, webinars, customer appreciation events, content & tool development, and field marketing campaigns. As a key member of the marketing team, the Senior Field Manager will work closely with sales, CS, product, and marketing teams to align on objectives and deliver impactful marketing programs that enhance our brand presence and foster growth.
Key Responsibilities:
- Develop and implement comprehensive field marketing plans, including but not limited to events, roadshows, seminars, trade shows, and networking opportunities that align with sales objectives;
- Ensure that activities deliver a positive return on investment;
- Collaborate with the sales team to understand market-specific dynamics and opportunities, and create tailored campaigns that are both personal and scalable;
- Develop and implement a strategic events plan that aligns with the company's marketing goals and brand strategy;
- Manage all aspects of event planning, including budgeting, venue selection, vendor management, logistics, and onsite execution with the support of an external agency;
- Track, measure, and analyze event performance against defined KPIs, providing reports on ROI and recommendations for future improvements;
- Manage the end-to-end execution of field marketing initiatives, from initial planning to post-event analysis and reporting;
- Lead the creation of tools and channels to support the sales team in effectively communicating value propositions;
- Serve as a brand ambassador, ensuring consistent messaging and brand presentation across all field marketing touchpoints;
- Stay abreast of industry trends and innovations, incorporating new ideas and technologies to enhance field marketing initiatives and the event experience for attendees to maximize engagement.
Skills and Qualifications:
- Minimum 7 years of experience in field marketing, with a proven track record of executing successful events and marketing campaigns;
- Proven track record of executing successful events that meet business objectives;
- Strong project management skills, with the ability to lead multiple projects simultaneously and meet tight deadlines;
- Excellent communication and interpersonal skills, with the capability to engage and influence cross-functional teams;
- Ability to work under pressure, multitask, and manage deadlines;
- Creative thinker with a strategic mindset and an eye for detail;
- Willingness to travel as required to manage field marketing activities and attend industry events
Bonus Points
- Experience working with non-profit organizations;
- Experience working in SaaS / tech based companies;
- Salesforce and Hubspot experience;
- Experience working with external agencies and vendors;
- A Bachelor's degree from an accredited University is preferred
What We Offer
- Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family;
- 401(k) plan with company match;
- FSA Spending Account;
- 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D;
- 4 weeks paid parental leave;
- 15 days Paid Time Off (PTO);
- 7 company holidays + 3 floating holidays for personal use;
- 5 sick days;
- Remote and hybrid working arrangements
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