Senior Manager, Social Media Marketing
Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
Our goal is to strengthen trust in Axon and humanize the brand through positive exposure and interactions online. We aim to do this by creating engaging content each day, featuring compelling stories of innovation and impact each month, and experimenting with new content and storytelling techniques year-round — all with an eye toward our vast and varied audiences.
The Senior Manager, Social Media will develop and manage social media content that will inform and educate customers, partners, influencers, and prospective employees about the benefits of products, company culture, and our innovation leadership in the public safety industry. At a high level, the Senior Manager, Social Media will perform research on current benchmark trends and audience preferences, design and implement social media strategy to align with business goals, and set specific objectives and reporting on ROI. The Senior Manager, Social Media will provide the voice of the company across social channels and is responsible for content creation that’s relevant and purpose-built for social distribution and consumption — ultimately owning the discovery and execution of opportunities to build brand reach, trust and credibility; educate and inform about our mission and solutions; and drive engagement among our target audiences on social media.
What You’ll Do
Location: Scottsdale, AZ or Remote US
Reports to: Director, Digital Marketing
Direct Reports: 1 Social Media Coordinator
- Develop, oversee and help implement the social media strategy for the brand and business
- Create and guide execution of content strategies for each platform
- Develop and support a social media community engagement strategy and approach
- Advise on social media platform, content and engagement strategies in other key markets outside the U.S.
- Manage inbound requests from across the company and work with a team to build and maintain a social media calendar
- Build reports and evangelize success metrics with key stakeholders
- Proactively identify opportunities to communicate stories of interest from across the company on social channels
- Collaborate and co-create with other teams to leverage Axon employees as brand evangelists and “marketeers”
- Proactively engage with and interact with followers by guiding responses to questions and starting or joining in relevant conversations
What You Bring
- 6+ years experience in social media marketing at B2B companies
- Demonstrated ability to develop social media/online community plans and drive engagement strategies that deliver results through testing, iteration and metrics
- An ability to identify target audience preferences and build content to meet them
- Strong experience with Linkedin, YouTube, Twitter and other social platforms and online marketing channels
- Knowledge of online community sites and groups (Reddit, Quora, etc.)
- Paid social media experience, including pay-per-click advertising, branded or influencer-generated content, and display ads
- Experience with social publishing and listening tools
- Experience with metrics reporting and analysis for continuous improvement, including solid knowledge of SEO, keyword research, and Google Analytics
- Experience with B2B, technology, public safety and/or political brands a plus; personal curiosity and knowledge of these sectors also valued
- Hands-on experience in content management, copywriting, and creative content development (text, image, video)
- Self-starter with ability to work both independently and collaboratively across teams, functions, and agencies, driving alignment and managing deadlines
- Bachelors degree in Marketing or relevant field
Benefits that Benefit You
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 90,000 in the lowest geographic market and USD 120,000 in the highest geographic market. The on target earnings range for this role is between USD 110,000 in the lowest geographic market and USD 140,000 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits (http://www.axon.com/careers/benefits).
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.