Senior Marketing Manager

Posted Jun 21

Incorta is a next-generation data analytics and business intelligence platform that excels at rapidly delivering business value from transactional data, this is the first real breakthrough in data analytics in 20 years. We provide an integrated end-to-end data experience, from data acquisition and enrichment to visualizing and sharing results. Our platform cuts project implementation time from months to weeks provides revolutionary query speed and maintains a unified, single source of truth for multiple workloads including business intelligence, analytics, and machine learning. Fully 90% of companies that try Incorta become customers, and over 98% of our customers are still with us. Our cloud-based service widens our reach into businesses of all sizes. There is simply no other analytics solution that is as cost-effective, agile, and impactful.  

Sr Marketing Manager, Marketing  

In this role, the Senior Marketing Manager will be responsible for leading and supporting marketing campaigns and program development from start to finish, aligned to the annual marketing and sales plans, and corporate priorities.

The Sr. Marketing Manager will be responsible for taking the lead on the marketing engagement with the sales team to educate, collaborate, and follow up on marketing activities.

The individual will also work with the Product team and external SME aligned to the campaign theme or topic, including Partner companies. The Sr Marketing Manager will work across various channels - from websites to social media apps to execute campaign activity. The Sr Marketing Manager will work closely with the entire marketing, sales and product to develop and execute campaign activities.

YOU WILL

  • Marketing campaign management – Develop and manage multi-channel marketing campaigns from ideation to execution, to align with the overall business objectives to generate MQLs and opportunities.
  • Use marketing dashboards to measure and report campaign performance to stakeholders. Social and digital advertising – Manage and optimize social media advertising - organic and paid, Google marketing, SEO, and content marketing to generate top-of-mind awareness and lead generation. 
  • Buyer journey marketing – Apply understanding of the buyer journey and develop marketing content to support each cycle stage, with campaigns that differentiate us from our competitors.
  • Cross-functional collaboration – Work closely with the broader marketing, sales, partner, and product teams to manage marketing projects and align with priorities. 
  • Manage and engage Partners to jointly develop or collaborate on marketing activities, programs, and campaigns to foster opportunity creation
  • Marketing collateral and content development – develop marketing collateral and top-of-funnel content for Incorta and with our partners to foster product education, partnership joint value, and grow the Incorta brand.

YOU HAVE

  • Bachelor’s degree required
  • 3-5+ years’ experience in a general marketing role, partner marketing experience is additional
  • Deep understanding of multi-channel marketing and application of campaign programs aligned to the buyer's journey and the Incorta sales cycle.
  • Experience working with an integrated marketing team, collaborating across functions including demand gen, customer, content, and analytics Demonstrated success in developing activities aligned with campaigns, leading program execution, and supporting corporate campaign initiatives.
  • Understanding of multi-channel marketing activity and application of the buyer journey to marketing campaigns Direct experience with Hubspot and Salesforce Experience working in a start up environment, specifically for a SaaS or similar company Strong communication skills and experience engaging with sales teams, customers, partners, and senior management
  • Excellent organizational, time, and project management
  • Enthusiastic, independent worker, and highly collaborative
  • Experience working in a fast-paced culture in a global organization
  • Ability to operate independently, while leveraging internal support teams as well as being able to partner with peers across multiple geographies hunger for learning and problem-solving
  • Data-driven mindset with the ability to analyze data and feedback to derive insights, plan, and report on marketing campaigns and activitiesFamiliarity or direct experience with social platforms including Google Analytics and LinkedIn
  • Experience with WordPress is a bonus

$80,000 - $100,000 a year

We could tell you that we’re building something that truly optimizes the way business intelligence is done. We could also tell you that we’re backed by marquee VC's such as Google Ventures and Kleiner Perkins. Or even the fact that we were named one of Inc. Magazine’s Best Workplaces of 2022 while also being the only vendor to be recognized in the 2022 Gartner® Magic Quadrant™ and the 2022 Gartner® Market Guide. All true, but the real reason you will want to come work for Incorta is that you’ll be part of an early team that is building a game-changing analytics product that will allow companies to answer complex questions in seconds...not days or weeks like the current solutions.

Incorta provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.