Senior Marketing Manager

Posted Dec 15

Company Overview

Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. We are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.

The Opportunity That Awaits You:  

The Senior Marketing Manager, US Commercial Marketing will develop and execute US commercial marketing strategies and tactics to drive adoption and utilization of Aquablation Therapy with a focus on downstream marketing and commercial execution. The individual will focus on developing effective marketing strategies, campaigns, collateral and sales tools to drive adoption of Aquablation therapy in the US. The Senior Marketing Manager collaborates closely with sales leadership to align on strategic efforts to drive strategies for capital acquisition and therapy adoption.

The position requires an individual with a proven track record of developing strategic and tactical plans to drive product adoption and utilization. The candidate must possess excellent presentation and communications skills and be capable of working effectively with internal and external stakeholders including clinicians.  

Success in this will require strong analytical skills, attention to detail, and an understanding of the business and general marketing techniques. 

What Your Day-To-Day Will Involve:

  • Dive deep into data insights to understand correlation and causation and work cross-functionally to craft strategies to move the business 
  • Work closely with the commercial sales and upstream marketing teams, building and executing key strategies to drive adoption of Aquablation therapy
  • Partner closely with surgeon, practice and hospital thought leaders to amplify the value of Aquablation therapy clinically, economically, operationally and strategically 
  • Have a heavy tilt toward execution – taking deep pride in fast decision-making and getting work done to meet business needs. 
  • Expectations include deep understanding of the product and therapy, empathy with the sales team and understanding of how to effectively equip and enable them, future-forward thinking and willingness and courage to pilot ideas.

The Qualifications We Would Like You to Possess

  • Be the global product and marketing expert providing in-depth knowledge of market trends, product utilization the competitive landscape. 
  • Support the development and execution the annual marketing plan.
  • Leverage marketing capabilities (market assessment, segmentation, product positioning, message development, channel identification, tactic creation, etc.) to further business objectives.
  • Develop promotional marketing campaigns that drive awareness, shift perceptions, increase share gains for Aquablation therapy and drive robot adoption.
  • Develop impactful clinical value propositions and clinical evidence summaries.
  • Support sales initiatives through targeting, education, and collateral/resource development.
  • Develop key technical and clinical marketing materials to support US sales force and maintain frequent communication with the field, providing high value insights and capturing customer/sales rep feedback.
  • Stay current on key clinical literature and competitive activities and communicate important findings to the sales force and management.
  • Anticipate competitive activities, monitor competitive pipelines, and strategically respond to competitive initiatives and marketing campaigns.
  • Support customer engagement activities and gather feedback on ongoing marketing initiatives.
  • Regularly spend time in the field to gain market and clinical insights while building relationships with key physicians.
  • Develop innovative strategies and programs focused on product value propositions for the AquaBeam and Hydros system to Urologists, OR staff, PACU staff, APPs, and hospital administrators.
  • Partner with the Integrated Commercial Marketing team to amplify product value messaging through omnichannel marketing campaigns. 
  • Develop product marketing and sales support tools that help to educate and train the OR team staff and PACU staff on the technical use of the AquaBeam System
  • Analyze product utilization trends, conduct primary market research and partner with key opinion leaders to help inform sales and marketing programs and tactics.
  • Initiate and participate in key customer visits, either onsite or in the customer’s clinical setting, tailoring the message to meet visit objectives.
  • Regularly seek and obtain feedback from customers and the field organization to gather information, identify needs, and assess opportunities to help drive marketing programs and input to upstream marketing.
  • Cultivate and foster key relationships with US and global KOLs as well as emerging leaders in the space.

The Qualifications We Need You to Possess

  • Minimum 8 years of experience in a medical device product marketing and/or product management role (6 years with an advanced degree)
  • BA/BS required; MBA preferred.

The Qualifications We Would Like You to Possess

  • Demonstrated ability to build strong working relationships with surgeons, hospital administrators/executives, customers, and internal employees.
  • Professional work ethic, high capacity, strong analytical and organizational skills, and ability to operate independently.
  • Track record of executing complex medical device marketing campaigns and tactics; experience with capital equipment preferred.
  • Excellent communication skills and attention to detail
  • Experience working with cross-functional teams.
  • Strong multi-tasking skills with an ability to adapt to change.
  • Ability to travel up to 30% of the time

For US-Based Candidates Only

Work Authorization Status: Citizen / Permanent Resident

For this role, the anticipated base pay range is $143,000-186,000 per year.

Plus, eligibility for an annual bonus and equity/RSUs.

Understanding PROCEPT's Culture

At PROCEPT, we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.

And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross-functional team building, an immersion in Procept’s history, jam-packed interactive sessions with executive leadership and a crash-course in the mission and purpose of what we do. It continues with our one-of-a-kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.

We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work/life balance, we strive to find a work/life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.

An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!

BENEFITS OF WORKING AT PROCEPT! 

PROCEPT’s health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on-site gym, a 401(k) plan with employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.

PAY RANGE TRANSPARENCY

Procept is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.

WORK ENVIRONMENT

We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.