Senior Paid Media Specialist

Posted May 29

Job Title

Senior Paid Media Specialist

Job Description

I. Job Summary | Major goals and objectives.

Dotdash Meredith is seeking a Senior Paid Media Specialist to join the Paid Media team. The Senior Paid Media Specialist is tasked with managing all Search, Social and Native advertising campaigns to deliver on obligations to our clients. The successful candidate is well-versed in day-to-day campaign management across SEM, Social and Native advertising platforms/DSPs, understands how to measure engagement, assess audience quality and optimize buying tactics to maximize performance while maintaining cost efficiencies.

II. Essential Job Functions | Accountabilities, Actions and Expected Measurable Results

  • Manage setup and execution of SEM, Social and Native ads supporting Direct Advertising Sales
  • Partner with Account Strategy, Client Activation, AdOps and Revenue Operations to streamline operational workflows to allow the business to scale efficiently
  • Manage campaign volume & performance by channel while ensuring goals are on pace to meet client obligations
  • Regularly analyze keyword data for Health & Finance verticals while identifying new opportunities and executing on performance improvements
  • Work closely with Revenue Operations to optimize towards benchmark KPIs and delivery
  • Manage media budget in order to maintain margin thresholds
  • Monitor pacing and communicate any revenue risk to appropriate teams
  • Work with advertising partners on product updates and implement updates to paid campaigns when appropriate
  • Assist on reporting, expense forecasting, and dashboard builds to improve visibility for senior leadership

III. Minimum Qualifications and Job Requirements

Education:

Bachelor’s degree, or related field or equivalent training and/or experience

Experience:

  • 7+ years in digital advertising
  • 4+ years executing SEM, Social and/or Native advertising platforms

Specific Knowledge, Skills and Abilities:

  • Experience in Pharmaceutical advertising preferred
  • Proven quantitative analytical abilities
  • High proficiency in Excel
  • Experience with analytics & BI platforms
  • Strong communication and presentation skills, with a knack for distilling complex data to draw
  • and surface concise, actionable insights
  • Motivated self-starter with a collaborative and entrepreneurial spirit
  • Thrive in a fast-paced environment, with multiple demands and shifting priorities

It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: $69,600 - $87,000The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith’s total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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