Senior Paid Search Specialist
We are looking for a forward-thinking individual who is driven by our people first approach. We foster an environment at Imperial Supplies where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort. Join our team as a Senior Paid Search Specialist today!
Imperial Supplies, a Grainger company, is a national distributor of quality maintenance products. Serving the fleet maintenance industry since 1958, Imperial has formed lasting relationships with customers by tailoring our services to meet their changing needs.
Position Overview:
This Sr. Paid Search Specialist role will join a growing team and organization to lead all Paid Search Marketing. This role is responsible for generating revenue through Paid Search programs and execute the day-to-day tactics to increase Paid Search revenue, site traffic, acquisition, and incremental ROAS. This role will work with the other members of the Marketing and Ecommerce teams to maximize results.
Key Responsibilities:
- Create and manage high volume Paid Search campaigns, maintain targeted budget, develop strong internal and external relationships and control risks
- Support and translate business leader’s marketing ideas into PPC campaigns that are on time and on budget
- Manage the Paid Search budget by tracking, reporting, and analyzing all PPC initiatives and campaigns; assist with forecasting and budgeting of channel
- Manage Search Engine relationships – work with Google (and other top search engines) to ensure appropriate monthly budget target objectives and keep on top of trends and changes
- Manage Bid optimization tool and vendor relationship by incorporating best practices, performance metric objectives and tool updates for each account
- Manage any relevant agency relationships to understand PPC strategies, campaign planning, implementation, budget management, performance review and campaign optimization
- Grow and optimize keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, and search query reports
- Work with internal business partners to coordinate and communicate project initiatives, define strategy, execute ROI deliverables, and make budget recommendations
- Act as a strong business partner and SME of the paid search marketing channel by driving strategy, continued innovation, new developments, and industry best practices by regularly sharing knowledge with extended teams
- Prepare and provide Search Marketing performance reports, data analyses and proposed action items to internal and external teams
- Test and research evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities
- Research and analyze competitors in the paid search space
Required Experience: Bachelor’s degree or minimum 5-7 years’ experience in paid search or a related field.
Required Skills:
- 5+ years’ experience in creating and managing Paid Search programs
- Strong understanding of search engine marketing process and best practice around Paid Search campaign structure and optimization
- Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
- Ability to navigate and generate reports from Google Analytics, Ad words or other tools
- Experience with collaboration between organic and paid search programs
- Proven detail-oriented skills with excellent analytical skills, including experience reviewing campaign performance results and making recommendations for future action
- Excellent verbal and written communication skills to work with cross functional teams to ensure implementation of marketing projects
- Strong project management and time management skills with attention to detail and focus on quality of results
- Excellent relationship building and interpersonal skills
- Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.)