Senior PR Specialist
Company Description
YouGov is an international research data and analytics group.
We help the world’s most recognised brands, media owners and agencies to plan, activate and track better marketing activities. As pioneers of online market research, we have been building an ever-growing source of consumer data for the past twenty years. Creating the richest and most complete understanding of your customers’ complex lives. We call it living data.
We are driven by a set of shared values. We are fast, fearless and innovative. We work diligently to get it right. We are guided by accuracy, ethics and proven methodologies. We respect and trust each other, and bring these values into everything that we do. Unlike our competitors, we understand how opinions and trends change from day-to-day, week-to-week and year-to-year. That’s why we have built a platform that gets you right to the source for reliable, accurate data that reflects the reality of a complicated world. Imagine if you could know what 17 million+ people in over 55 markets were thinking now? Or last week? And do so again and again? That’s why we’re different.
Rather than commissioned research that’s already out-of-date by the time it reaches someone’s inbox, our data is alive. So, no matter how quickly things change, our clients are always in the know.
YouGov. Living Consumer Intelligence.
The Culture
Diversity and inclusion are fundamental to YouGov. We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research. We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do. None of the above can be done without having a truly diverse workforce, in an inclusive workplace. We are very keen on attracting and retaining the best talent. And best talent also means a diverse pool of talent, with various backgrounds and perspectives.
Supporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us. We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approach.
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law. All employment decisions are made on the basis of occupational qualifications, merit, and business need.
Job Description
We are searching for a senior PR Specialist to make our data famous – not just in politics but also trends in society, business and elsewhere.
What will I be doing day to day?
- Secure coverage in national, local, and trade publications to boost YouGov’s profile, build our reputation, and demonstrate our research capabilities
- Draft press releases, thought pieces, and statements to generate positive press coverage
- Foster relationship with key journalists across B2C and B2B media
- Organize and manage our press lists and PR schedule
- Aggregate YouGov’s media coverage and manage the relationship with YouGov’s media monitoring provider
- Contribute to weekly and monthly features for trade publication partners
- Deal with press inquiries in a timely and efficient manner
- Organize broadcast appearances for YouGov spokespeople
- Contribute ideas for surveys and stories that will inform the public and clients about ‘what the world thinks’
- Support the wider PR and marketing team in its objectives
Qualifications
What do I need to bring with me?
- We are looking for someone with at least 5 years experience in either an agency or in-house role
- Track record of successful PR campaigns and tangible results
- Experience working under pressure, and within tight deadlines
- Experience building relationships with journalists across local, national, trade and broadcast. Good existing contacts across the media landscape
- A clear and concise writing style and experience creating different forms of content (press releases, thought pieces, statements, etc.)
- Confident and professional phone manner
- Experience working with media monitoring software
- Experience working in a wider PR and marketing team
- Experience interacting with a variety of key internal stakeholders
- An ability to organize interviews for key company spokespeople
- Experience with crisis management and quick response to press inquiries
- Experience in market research is not a pre-requisite for the role
Additional Information
All your information will be kept confidential according to EEO guidelines.
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy