Senior Product Manager - Organic Growth
At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
Job Description
Reporting to the Head of Digital Growth, you will support a culture of learning with direct accountability for the comprehensive Organic Growth Strategy for Small Business Payments and Point of Sale, strategically building visitor confidence with the right combination of product information, tools and experiences that empower organic visitors and customers across the Public Sites.
With strong Search Engine Optimization expertise and Product Management experience, you will ensure that SEO and data are foremost drivers of content decisions with continuous analysis of keyword ranking, traffic and conversion metrics (funnel entry). You will lead the development of Organic experiences and content architecture that progressively drive higher volumes of qualified visitors via strong Search Engine ranking and performance.
Respective to Payments Acceptance and Line of Business (LoB), you will establish, measure and report Organic KPIs across the Public Sites, develop and maintain standardized tactical and strategic dashboards and lead the creation of comprehensive communication plans for new product launches. You will actively partner with additional matrixed teams including Marketing, Mar-Tech (AEM) and Testing Teams in pursuit of highly relevant, cohesive and elegant experiences that drive measurable and progressively increasing LoB account growth in the digital channel.
Bringing a 10x growth mindset, you will leverage data as the Voice of the Customer, carefully defining traffic goals, keyword ranking and backlinking opportunities. You will proactively partner within the Digital Growth Team and across matrixed teams to drastically expand the scale of qualified organic audiences to substantially grow organic traffic and application funnel entry with urgency.
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Benefits:
Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.
EEO is the Law
Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, US Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401k contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $124,695.00 - $146,700.00 - $161,370.00Due to legal requirements, U.S. Bank requires that the successful candidate hired for some positions be fully-vaccinated for COVID-19, absent being granted an accommodation due to a medical condition, pregnancy, or sincerely held religious belief or other legally required exemption. For these positions, as part of the conditional offer of employment, the successful candidate will be asked to provide proof of vaccination or approval for an accommodation or exemption upon hire.U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.