Senior Product Marketing Manager
Overview
The Senior Product Marketing Manager - Cyber Professional Services at Dragos is responsible for building and driving the company’s marketing strategy for our service offerings and leads the development and execution of a comprehensive marketing program to achieve demand and pipeline objectives across our core industrial vertical market segments. Dragos offers a comprehensive range of OT services including assessments, incident response, threat hunting, and more.
The Product Marketing Manager is the go-to expert for market trends and the voice of the customer and works closely with cross-functional departments to support all areas of market development, including marketing communications, sales, customer success, solution providers, and product management. Reporting to the Vice President of Product Marketing, our ideal candidate is a product marketing professional with experience in, and deep understanding of, ICS/OT cybersecurity challenges and the critical need for services to support cybersecurity challenges within policy and OT operations.
You will speak the language of CEOs, CISOs, OT asset owners, plant managers, and security practitioners as you collaborate across the marketing team to create authentic, compelling, and cutting-edge content that drives thought leadership and awareness and educates sales and other internal departments.
As a major contributor to sales enablement, you will spend time developing sales guidance, presentations, compelling buyer-journey content, and targeted account-based marketing materials to ensure sales goals are achieved. This role is a combination of strategy, creativity, and execution that will require resilience, energy, and determination to be successful.
Responsibilities
- Develop marketing campaigns to drive revenue pipeline
- Work with Professional Services consultants to develop relevant white papers and blogs to educate the community on key issues.
- Develop professional services-related content for our Sales team and for our Execs that differentiates Dragos from our competition, and messaging that speaks to the pain points and challenges of our target personas including CEOs, CISOs, OT asset owners, and operators, plant managers, and security practitioners.
- Develop marketing deliverables (datasheets, presentations, blogs, etc.) with cross-functional input from product management, engineering, sales, customer success, and threat intelligence teams. Translate technical features and differentiators into clear and compelling value propositions and messages.
- Plan, produce, and execute programs and deliverables for the launch of new services; manage the cross-functional implementation of the launch plan
- Collaborate with Product Management and Professional Services leads to align product strategy, pricing, and roadmaps to the market needs.
- Develop competitive positioning, competitive intelligence, and competitive content support for sales
- Create content for Sales enablement, new service releases, and campaigns
- Support analyst relations, briefings, and our application for positioning in key reports (e.g., Gartner MQ, Forrester Wave, etc.)
Qualifications
- 4-6 years of enterprise-scale B2B cybersecurity experience in product marketing
- 2-3 years experience marketing professional services (specific ICS/OT threat intelligence experience is a plus)
- Customer/client-centric perspective and enjoys working closely with Sales and Customer Success
- Analytical, enjoys a data-driven culture
Compensation
- Base Salary: $155,000
- Base + Benefits + Equity = $268,000
- Comprehensive benefits plan (medical, dental, vision, disability, life insurance, 401K with match)
- Equity at Dragos is quickly growing and the total compensation under-represents the future growth and refresh program. This will be discussed on the first call with the Dragos recruiter.
About Dragos
Dragos is the Industrial Cybersecurity expert on a relentless mission to safeguard civilization. In a world of rising cybersecurity threats, Dragos protects the most critical infrastructure – those that provide us with the tenets of modern civilization – from increasingly capable adversaries who wish to do it harm. Devoted to codifying and sharing our in-depth industry knowledge of ICS/OT systems, Dragos arms industrial defenders around the world with the knowledge and tools to protect their systems as effectively and efficiently as possible. Founded by world-class industrial intelligence experts, Dragos has the industry’s largest team of ICS/OT practitioners who have been on the front lines of the world’s most significant industrial cyber-attacks.
Diversity, Equity, and Inclusion are core values at Dragos, and we are passionate about building and sustaining an inclusive and equitable working environment for all. We know that every member of our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and discover, design, and deliver solutions. Not only does a Diversity, Equity, and Inclusion focus enrich our environment and teams, but it is also critical to our success as we defend against adversaries all over the world. The broad range of ideas, experiences, and perspectives is critical to our success.
Dragos is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local laws. All new hires must pass a background check as a condition of employment.
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