Senior User Acquisition Manager
Description
Welcome to Homa, the gaming technology lab that is taking the industry by storm! Our team of over 230 people, hailing from more than 35 different countries, is dedicated to empowering mobile game creators worldwide to bring their creative ideas to the top charts.
Our Homa Lab platform offers a comprehensive suite of cutting-edge tools that allow developers to stay on top of the latest trends, test new features in real-time, and easily distribute and monetize their games. Our success speaks for itself - our apps have been downloaded 1.8 billion times!
Since our inception, we have raised $165 million in total from prominent investors, including Headline, Northzone, Eurazeo, Singular, Quadrille Capital, Fabric Ventures, and Bpifrance. We have also received support from renowned business angels, such as the founders of King, Sorare, and Spotify.
But what truly sets Home apart is our team. We are a diverse group of individuals from different backgrounds, countries, and cultures, all driven by a shared passion for taking over the gaming industry. Our team is rapidly growing, attracting industry veterans eager to help us deliver the next generation of Homa’s games. Joining Homa means becoming part of a dedicated team creating innovative and high-performing games for players worldwide.
If you're ready to take your career to the next level and make a real impact in the gaming industry, then Homa is the perfect place for you. Join us and let's create the future of gaming together!
Role and Missions — What you will do 🚀
We are seeking a Senior User Acquisition Manager to join our Growth & UA team. In this pivotal role, you will lead our User Acquisition strategy for multiple mobile game titles (casual and hybridcasual), driving user growth and retention while optimizing our advertising spend.
Specifically, your responsibilities will include:
- Developing and executing data-driven user acquisition strategies across various digital platforms (including social media, search engines, and ad networks).
- Managing and optimizing user acquisition campaigns to achieve maximum ROI and install volume.
- Collaborating with cross-functional teams (creative, product, and analytics) to develop compelling ad creatives and optimize conversion rates.
- Conducting in-depth analysis of UA performance, competitor research, and industry trends to guide campaign strategies.
- Managing relationships with external partners and ad networks to enhance UA strategy and performance.
- Maintaining comprehensive reports and dashboards to track performance metrics and inform strategic decisions.
- Mentoring and leading a team of junior UA associates, fostering their professional growth and skill development.
Requirements
Are you passionate about mobile games and skilled in user acquisition? We’d love to hear from you!
- 5+ years of experience in user acquisition, preferably in the mobile gaming industry.
- Strong analytical skills with the capability to work with large datasets and draw actionable insights.
- Proficiency in UA tools and platforms (e.g., Facebook Ads, Google Ads, etc.) and experience with tracking and attribution platforms.
- Proven ability to develop and implement innovative and successful UA campaigns.
- Excellent communication skills and the ability to work collaboratively with cross-functional teams.
- Experience in managing and mentoring team members to promote professional development.
- A solid understanding of the gaming ecosystem and app store dynamics; experience in optimizing for mobile ad formats and creative effectiveness is a plus.
- A proactive mindset with great attention to detail and a hands-on approach.
Our Culture—Who we are🪐
At Homa, we are building a community of brilliant talents. We believe that true innovation comes from diversity and collaboration, and that's why we prioritize brainpower and determination over formal education. So if you have the talent, energy and motivation, there is no obstacle to your success here.
As the creative experts behind the platform, we provide developers with the data they need to bring their ideas to life. Our team lives by three central values that guide everything we do:
✨Ambition: we're not afraid to tackle difficult challenges and set our goals extremely high. We're on a mission to revolutionize an industry dominated by well-established companies, and we won't stop until we succeed.
✨Humility: we leave our pride & ego aside. We are always ready to lend a helping hand, celebrate each other's successes, and learn from our failures. As Mr. Lamar said, "Sit down. Be humble."
✨Curiosity: we keep our minds open and never stop learning. We believe that questioning everything is the best way to stay ahead of the curve, and we encourage all our team members to stay curious and never stop exploring new ideas.
At Homa, you'll be challenged, supported, and inspired every day, and we can't wait to see what you bring to the table.
Benefits
While success is its own reward, here are some of the benefits that come with working at Homa:
- We offer essential benefits in France and specific locations, including health insurance, meal vouchers, public transport subsidies, childcare benefits, and life insurance
- You will be working from our beautiful Paris HQ with a rooftop garden and WeWork amenities
- You will be working in English with our international team of top-tier talents from 35+ countries
- You will have bi-annual reviews with your manager to reflect on your performance, celebrate wins, and receive constructive feedback
- You will be able to attend diverse team events and Workations (the famous company-wide Homa trip).