seo content strategist
Full Job Description
summary
- $56.84 - $56.85 per hour
- temporary
- bachelor degree
- category
- business and financial operations occupations
- reference
- AB_4173434
The EDUCARE Content Strategist drives strategy and guidance on marketing content initiatives across the EDUCARE platform and formats to drive engagement, and adoption. This individual is an expert in all things related to content including channel management, search engine optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. The position collaborates with Insights & Analytics, Digital, Global EDUCARE COE, Brand and Integrated Communications teams to help define both the brand and customer story and assist in personalizing the customer experience. Your responsibilities will include: This role will lead enterprise content strategy and provide BU guidance on the development of content initiatives in all forms to drive prospect and customer engagement.
salary: $56.84 - $56.85 per hour
shift: First
work hours: 8 AM - 4 PM
education: Bachelor
Responsibilities
- Mapping out a global content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy as well as the integration with our content management system is a must.
- Ensuring all content is on-brand, consistent in terms of style, quality, tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, print and in-person. This is to be done for each buyer persona within the business group.
- Guidance on a functional content calendar, within the divisions, and helping to define ownership.
- Supervising copywriters, editors, as needed; this role will be a leader of best practices in grammar, messaging, writing, style, and search engine optimization in close partnership with the Sr SEO strategist.
Skills
- Multichannel Content Creation (4 years of experience is required)
- Odobe Creative Suite (2 years of experience is required)
- Microsoft Office Suite (4 years of experience is required)
- SEO Optimization (4 years of experience is required)
- SFDC Product Experience (4 years of experience is required
Qualifications
- Years of experience: 4 years
- Experience level: Manage
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