SEO Content Writer
Overview
We are seeking an experienced, organized, and creative SEO Content Writer and editor with a deep understanding of SEO principles and content strategy. In this role, you will be responsible for researching, creating, editing, and optimizing website content to drive organic traffic, enhance customer engagement, and improve search engine rankings. You will work within our fast-paced marketing department and collaborate with internal stakeholders to move content from ideation to publication.
Responsibilities
- Write, edit, and publish original content, including webpages, blog posts, content outlines, and other marketing materials, ensuring all content is optimized for SEO.
- Conduct thorough research to ensure all content is accurate, up-to-date, and relevant to target audiences.
- Ensure all content meets guidelines for grammar, style, readability, compliance, and brand.
- Collaborate with internal stakeholders to develop content strategies aligned with business and channel objectives.
- Manage and meet multiple content deadlines in a fast-paced environment, while maintaining high-quality outputs.
- Work with freelancers and agencies to make sure SLAs and content are up to standard.
- Identify new content opportunities through keyword research, competitor analysis, updating old content, finding low-hanging fruit, and researching industry trends.
- Stay up to date with the latest SEO trends, tools, and algorithm changes, and apply them to content strategy.
Qualifications
- Bachelor's degree in English, Journalism, Marketing, or a related field.
- 3+ years of professional experience in SEO performance content writing.
- Proven experience creating and optimizing content that has driven high quality organic traffic.
- Computer competency, including the use of a keyboard and ability to look at a computer screen for extended periods of time.
- Prioritize multiple tasks and projects simultaneously.
- Exceptional written and verbal communication skills.
- Punctuality expected, ready to report to work on a consistent basis.
- Attain and maintain high performance expectations on a monthly basis.
- Work in a fast-paced, high-volume setting.
- Use and navigate multiple computer systems with exceptional multi-tasking skills.
- Remain calm and professional during difficult discussions.
- Take constructive feedback.
- Available for full-time position, overtime eligible if classified non-exempt.
- Must submit 3-5 writing samples with the application. Editing samples are also encouraged.
- Deep understanding of SEO principles, including keyword research, topic research, on-page optimization, and those things that impact content’s organic performance.
- Ability to incorporate metas, internal linking, keyword targeting strategies, and EEAT principles into written website content such as blogs, pages, and articles.
- Ability to thrive in a fast-paced, dynamic environment, and meet tight deadlines while maintaining content quality.
- Strong research skills with the ability to create and knowledgeably speak to complex financial topics.
- Experience with multiple content formats, including blog posts, website copy, videos, webinars, and more.
- Excellent project management skills and a high level of attention to detail.