SEO Copywriter

Posted Nov 28

About us:

Outliant is a fully-remote, US-based, digital product development and startup consulting company, with a team of culturally diverse creators whose exceptional skills and talents help conceive seamless digital products. Our teams exhibit work-play energy that supports individual growth, as well as encourages the freedom of creativity and “thinking outside the box.”

Our Core Values:

  • Pursuit of Excellence: We are extremely competitive, ambitious, and driven to be exceptional – as individuals, teams, and as an organization. There is no standard high enough and we will never settle. We aspire to attract, retain, and empower the very best people.
  • Startup Mentality: Outliant began with 5 startup founders, and startup culture is deep in our DNA. It’s a critical advantage that allows us to move faster, be more resourceful, and empower our team at all levels. We are in the early chapters of our journey.
  • World-Class Remote Collaboration: Outliant is (and always has been) a 100% remote company – we have no offices and our teams are distributed around the world. Given the freedom and autonomy this provides, we require that our people excel in this remote structure.

About the Role:

As an SEO Copywriter, you will apply your expertise in crafting SEO-optimized content to support multi-location SEO strategies for enterprise clients. You will balance technical SEO requirements with audience engagement, ensuring content aligns with search intent and modern best practices. Your role involves collaborating with SEO analysts and marketing managers to enhance organic visibility, support local SEO objectives, and drive measurable results, leveraging advanced SEO tools and AI-based platforms. A small part of your role will also be to support lifecycle marketing efforts (email, ads and SMS).

Responsibilities:

  • Content Creation:
  1. Write optimized and engaging content for service pages, blogs, and resources tailored to multi-location businesses.
  2. Craft metadata (titles, descriptions, and headers) that aligns with SEO objectives and enhances CTR.
  3. Develop hyper-localized content for multi-location clients, considering proximity-based and geo-targeted keyword strategies.
  • Keyword Research:
  1. Conduct detailed keyword research using tools like Keywords Everywhere, Ahrefs, and Brightedge to identify search intent and optimize content for enterprise-level clients.
  2. Incorporate location-based and proximity-related keywords into content.
  • Search Intent Analysis:
  1. Understand audience needs and create content that addresses local and enterprise-level search queries.
  2. Use tools like Perplexity.ai and ChatGPT to enhance user relevance and content performance.
  • Collaboration:
  1. Partner with SEO analysts, marketing managers, and design teams to align content with overall strategies and consumer insights.
  2. Contribute to the development of location-based SEO strategies and campaigns.
  • Website Audits:
  1. Support SEO campaigns by auditing existing websites for content gaps, optimization opportunities, and multi-location consistency.
  • Performance Tracking:
  1. Use tools like GA4, SEOClarity, and Google Search Console to monitor performance metrics, customer behavior, and content effectiveness.
  • Lifecycle Marketing (LCM):
  1. Craft Engaging Multi-Channel Content: Write compelling email and SMS campaigns that drive customer engagement and conversions.
  2. Align Messaging with the Customer Journey: Tailor content to address customer needs at every stage, from acquisition to retention and reactivation

Requirements:

  • 3-5 years of SEO copywriting experience, preferably working with multi-location or enterprise-level clients.
  • Proficiency in advanced SEO tools, including:
  1. Keywords Everywhere, Ahrefs, Brightedge, SEOClarity
  2. Perplexity.ai, ChatGPT
  3. GA4, Google Search Console
  • Expertise in writing for multi-location SEO, including hyper-localized content and proximity optimization.
  • Strong understanding of enterprise-level SEO principles, search intent, and on-page SEO best practices.
  • Excellent writing and editing skills, with a focus on clarity, engagement, and brand alignment.
  • Ability to meet deadlines and manage time effectively for large-scale projects.

Nice-to-Haves:

  • 2-3 years of experience creating email, SMS, and multi-channel campaigns for customer acquisition, retention, and reactivation.
  • Familiarity with local SEO strategies and creating location-specific landing pages for enterprise clients.
  • Experience with technical SEO elements such as structured data, internal linking, and site architecture.
  • Knowledge of headless CMS platforms like Contentful or Webflow.
  • Basic understanding of reporting tools and analytics for large-scale SEO campaigns.

What’s in it for you?

As a full-time member of our team, you’ll enjoy:

  • Flexible hours, work wherever you choose.
  • Unlimited PTO.
  • Non-working holidays per country of residence.
  • Medical/ Dental / Vision insurance (US-W2)
  • Salary increases and performance-based bonuses.
  • Referral bonuses.
  • Continuous learning support.
  • Mental health and well-being programs.
  • Fun and casual work environment.
  • Employee engagement activities and virtual gatherings.
  • We are a diverse, global team! 🌍

Important Notice

To ensure the legitimacy of job opportunities, we strongly recommend that you solely rely on positions posted here on our official website: outliant.com/careers.

All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via Willo) formats. Kindly refrain from accepting offers that appear suspicious. For any inquiries or concerns, feel free to reach out to us via email at recruitment@outliant.com.

Please be assured that we are fully committed to maintaining integrity in our hiring process.