SEO Editor
Fragment Media Group is a pioneer of the member media model. Our brands, including the Daily Dot, Nautilus, and Passionfruit identify underserved audiences and provide them with the intentional content that readers seek out—to read, watch, listen to, and experience live.
FMG is looking for a proficient SEO content specialist who knows exactly what the recipe should be when it comes to outlining article structure and format to have it win in SERP every time.
We want a strategist to help develop the company’s strategic content, build SEO briefs and content guidelines that guide our writers in crafting editorial and ecommerce articles across a variety of verticals - researching what our audience is searching for, how they engage with our brand, and helping our team sell the problem we solve—not the product—by being really really good at keyword research. If you’re part storyteller and part data analyst, you’re what we need.
If a reader is searching for the best ring lights for TikTok creators, or wants to know when season 3 of Jessica Jones returns to Netflix, we want our guides to appear at the top of their search results and in their Facebook and Twitter feeds. We’re not interested in lifeless articles that sound like they were written by robots; we’re looking for compelling pieces that can inform and entertain readers.
Roles and Responsibilities
CONTENT STRATEGY
- Act as a consultant to our titles’ editors on evergreen strategy
- Collaborate with section editors to develop an SEO strategy specific to each coverage area and gain a deeper understanding of the section’s voice, tone, and back catalog
- Work with marketing team to augment evergreen strategy, through ancillary content that may sit outside of the editorial team
- Generate story ideas through keyword research and competitor analysis
- Work with Group Publisher to identify sponsor categories and build traffic against those categories with evergreen content
- Identify categories and spaces that FMG properties can dominate in search
SEO OPERATIONS
- Help maintain shared sheet that organizes all on-site & keyword recommendations that gets updated on a weekly/biweekly basis
- Manages backlinks
- Manages on-page SEO optimization
- Manags technical best practices
- Use SEO tools to create SEO briefs that will be sent to writers to help them craft articles that win in SERPs
REPORTING
- Establishes a reporting system for identifying missing keywords
- Tracks progress against key search terms & categories, to share with teams across the busines
- Maintains competitive analysis reporting, to uncover opportunities.
Interested? Here’s what we’re looking for:
- At least 5 years experience in SEO, ideally surrounding news/journalism.
- You understand the FMG brands (dailydot.com, nautil.us, and passionfru.it), internet culture, online fan communities, and current trends.
- You’re comfortable researching occasional NSFW/adult content
- You’re comfortable and confident working as a part of a virtual team
- You’ve proven you can meet (or beat) deadlines
- You’re skilled in multitasking and prioritizing in a rapidly changing environment
- An expert level of competency working with Google Analytics, SEMRush, Google Trends, Soovle, Botify, and other SEO tools
FMG recognizes the value of the broad and rich variety of experiences, ideas, and skills our team members bring to the business. Beyond compliance with government regulations, we foster diversity by encouraging an environment that taps the full potential of each employee consistent with FMG’s high standards of performance. We believe that there is an ongoing benefit to our families, employees, and community when FMG supports a diverse workforce.
We are committed to equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race, color, religion, gender, national origin, age, disability, marital status, military status, sexual orientation, genetic information, gender identity/transgender status, or veteran status.