SEO Manager

Posted Aug 8

A world leader in innovative, casual footwear, Crocs, Inc., is dedicated to the future of comfort. Our original and most famous style, the Classic Clog, is instantly recognized around the world — and for good reason: since 2002, we’ve sold more than 600 million pairs in over 90 countries! We achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort, and value.  

Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are! 

Crocs is seeking a qualified individual to join the Americas Digital Commerce team as an SEO Manager (Contractor). This role represents a key member of our Digital Marketing team, responsible for strategizing, coordinating the implementation of, and analyzing the results of our organic and content strategy. This role will provide a distinctive level of subject matter expertise on how to develop and deliver organic content strategies to accelerate consumer acquisition and retention.

The ideal candidate will thrive in an unstructured and fast paced environment, have an analytical mind, use a growth mindset to think outside of the box, and who is organized & committed. As our consumer touchpoints expand digitally, they will use these tools to develop better relationships with our consumers regardless of where they are in the consumer cycle. An ability to collaborate with both internal and external partners is a requirement. Crocs is experiencing a tremendous amount of growth and the person who fills this role will have the opportunity to use this momentum to their advantage and support balanced, accelerated growth for the business.

WHAT YOU'LL DO

  • Lead strategy and handle tactical execution of organic content marketing on crocs.com and crocs.ca
  • Collaborate with SEO agency to optimize website; initiate projects to achieve both long and short-term revenue goals
  • Lead the intake of SEO content projects and recommendations, prioritize projects by importance, and ensure completion through frequent collaboration with the onsite team
  • Review technical recommendations from SEO agency and work with technical SEO team to prioritize and implement requests through JIRA ticketing system
  • Work cross-functionally with UX, CS, and onsite team to consult on proposed site changes, URL changes, page removals, etc.
  • Conduct keyword research to guide SEO agency and internal teams
  • Work with the greater Digital Marketing team to communicate impact of work & develop strategies, tactics & initiatives necessary to achieve goals
  • Collaborate with paid search team to ensure alignment between paid and organic results on the SERP
  • Maintain up-to-date knowledge of standard processes and latest developments in Digital Marketing & Ecommerce
  • Be organized, fast, accurate and an excellent communicator; work autonomously with minimal oversight
  • Must reliably maintain deadlines, prioritizing projects as needed and communicating any at-risk items
  • Maintain positive demeanor, be proactive and solution oriented
  • Develop and maintain quality control checklists and procedures
  • Coordinate with members from various teams, including Onsite, Merchandising, Global Marketing, Analytics, Operations, and UX/CX
  • Run multiple projects at one time
  • Field special projects and requests as needed

WHAT YOU BRING TO THE TABLE

  • Bachelor’s Degree in Marketing, Communications, Advertising or related field
  • 4+ years of hands-on experience handling onsite organic content strategy for a brand. Experience with technical SEO and/or off-page optimizations (e.g. link building) a plus
  • Experience project managing cross-functional teams, driving short or long-term revenue & consumer growth
  • Knowledge for HTML/CSS
  • Familiarity with relevant SEO tools (Search Console, Brightedge, Screaming Frog)
  • Proven ability to “run the business by the numbers” using Analytics to drive action & optimization
  • Experience quantifying organic search impact, and crafting alignment with overall business goals/initiatives
  • Deep understanding of at least 1 web analytics tool (i.e. Google Analytics, Omniture, etc.)
  • Experience managing agency partners & using partner feedback to improve performance
  • Strong project management skills with the ability to multi-task and stay organized

Title: SEO Manager (Contractor)

Salary Range: $85/hr

Workplace Persona: Explorer (in office 0-10%)