SEO Outreach Specialist
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney Australia but in this project you’ll be working remotely from wherever you are located. That means you have the ultimate flexibility. Wherever works for you, works for us.
What you’d be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
Canva’s SEO is world-class, and we’re looking for a passionate SEO Outreacher to join the International SEO team to help scale our next phase of growth in Turkey This is a 6-month project, 20 hours per week.
As an SEO outreacher for the Turkey locale, you’ll be responsible for building high-quality backlinks that help to improve the SEO performance of important landing pages. You will work closely with the SEO Country Lead to set targets for the number of links needed to achieve top-ranking positions, identify the most appropriate link-building tactics, build lists of relevant prospects, and execute the end-to-end outreach process to secure high-quality links. You'll have access to a range of the best enterprise-level third-party tools, as well as several platforms and products we have built in-house that help us to world-class SEO.
We follow a completely white-hat approach to link building at Canva and you will be required to follow strict quality guidelines. However, we recognise that building quality links is challenging, but on the positive side, Turkey is a new market for SEO outreach at Canva, so we expect there to be lots of untapped opportunities. You'll also benefit from learning from an extremely well-established, tried-and-tested playbook as well as ideation opportunities with a global outreach team.
You’ll thrive and adapt in a hyper-growth environment, be a great communicator, and have a curiosity for problem-solving, identifying new opportunities and continually improving processes. You will need to be a native Turkish speaker with business-level proficiency in English. We are happy for this person to be based in the UK, Germany, Austria, Czech Republic, Australia, New Zealand or Singapore.
#LI-remote #LI-JRW
What you'll do
- You'll work with the SEO country lead to identify pages within the Turkey locale that would benefit from backlinks, and agree on targets for each campaign
- For each campaign, you'll identify a list of backlink prospects, following Canva's tried-and-tested outreach playbook
- You'll write and send quality outreach emails, tailored to the specific campaign and the prospect receiving the email.
- You'll actively develop and maintain relationships with website owners, building an address book of contacts who can be leveraged for future campaigns
- You will maintain reporting spreadsheets to keep track of progress towards goals, and be responsible for communicating with your SEO country lead if you are not on track to reach goals
- You will support the continual improvement of the global outreach strategy by sharing learnings and insights with the wider outreach team
About you
- Native proficiency in Turkish
- Fluent English language proficiency
- A positive, enthusiastic 'people person' with good written communication skills
- Some experience working in a marketing-related field such as sales, PR, media or SEO
- We're a large team that relies on tried-and-tested processes to execute tasks quickly and efficiently. As such, this role will suit someone with high attention to detail and the ability to closely follow detailed written instructions.
About the team
The international SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.
Other stuff to know
We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.
Please note that contractor-accreditation meetings are conducted virtually.
Check out lifeatcanva.com for more info.