Social Media Copywriter

Posted Apr 25

ROLE DESCRIPTION

The Freelance Copywriter works closely with the Creative team members, Strategists and Account Leads, to provide excellent creative execution and service to all clients. You will be responsible for drafting copy for content across different platforms and channels on social media. The primary focus will be creating copy for social media and social media advertising, contributing to brainstorms and helping achieve client objectives with great creative work.

In order to be successful in this role, you must have a  positive attitude, be resourceful and believe that there are multiple ways to create the best Client work possible. Applicants with experience working on brands in parenting, health and wellness and retail spaces are strongly encouraged to apply.

RESPONSIBILITIES

Project Management/ Editorial Oversight

  • Project manage all owned creative deliverables and be sure that you meet all deadlines
  • Manage quick turnaround times & robust volume of content via efficient processes
  • Execute award winning creative work and actively contribute to a culture of innovation, collaboration, excellence and accountability
  • Review and ensure brand alignment & quality of Social Content Strategist copy

Creative Execution

  • Contribute to concepting/brainstorms for your assigned Clients that capitalize on social media platform updates and pop culture trends
  • Ensure proper grammar, spelling, voice and tone of all copy
  • Develop original copy designed to meet clients’ strategic objectives & brand standards
  • Stay up-to-date on existing social channels and digital marketing to discover and pitch opportunities for new content concepts for existing clients 
  • Understand performance driven creative CTA copy

Client Services/ New Business 

  • Contribute to the creative stage of the proposal process by providing ideas and graphics to the new business team in a timely manner.

REQUIREMENTS

  • 3-5 years social media/digital copywriting/editorial experience 
  • Entrepreneurial mindset and the ability to multitask, set priorities, and take initiative
  • MUST be a strong, self-starter adept at independent problem-solving
  • MUST have a can-do and positive attitude 
  • Previous experience working in a fast-paced environment, startup or agency
  • Experience using copy to help achieve business objectives
  • Experience working with presentation software such as Google Slides, Keynote and PowerPoint is a plus!
  • Strong understanding of social media platforms and trends for FB/IG/TikTok/Twitter/LinkedIn/Pinterest, etc.
  • Strong understanding of production and performance driven creative
  • Detail oriented + have a strong ability to prioritize work and resources 
  • Bachelor's degree or equivalent experience in a related field.
  • Have excellent presentation and communication abilities

ADDITIONAL SKILLS

  • Strong desire to deliver the best results possible for clients
  • Proactive problem solver
  • Adaptive and able to remain calm under pressure