Social Media Manager, AOL
AOL is a global media and technology company, representing the best of premium content and innovative platforms. Originally known as America Online, we once connected over 35 million people to the internet, becoming a cultural icon and business behemoth. We recognized digital as the future of media and set out to build a network to enable our company—and our users and partners—to capitalize on this new world. We've always had the drive and innovative thinking to mobilize the future. Now, we have the tools, the reach, and the resources to make this future a reality. We just need YOU!
You’ve got…opportunity. If you had an AIM screen name you still talk about at parties or you can still remember your best away message, this job is for you. AOL is looking for an experienced Social Media Manager to build and lead our social channels. The ideal candidate will be a proactive, self-starter with the vision to capitalize on opportunities to grow social engagement and awareness for AOL.
Position Overview
As the Social Media Manager, you will be responsible for the planning and execution of all owned social content and cultural activations. This person should be obsessed with culture and constantly evolving AOL’s presence across key social channels (Facebook, Instagram, X, TikTok) as we build the brand to connect with new audiences. You will report directly to the Head of Yahoo Creative Lab, with a dotted line to the AOL Head of Marketing.
What You'll Do:
- Develop insightful, consumer-centric, year-round content strategy and calendar.
- Concept, execute and post content in AOL brand vision (creative design, writing, producing and posting).
- Gain brand relevance through influencer engagement, including influencer campaigns. Identify unexpected collaborations and lead them to execution.
- Support brand activations for the marketing calendar, driving culture, and elevating campaigns across social channels in the AOL voice to win customer love and drive buzz. This includes owned content, earned ideas, and real-time activations.
- Be a student of culture, constantly identifying future trends with a bias for action to activate against ideas quickly.
- Track and analyze program and content results, applying key learnings to optimize future projects.
- Manage budget, including partner support and production.
Qualifications:
- Bachelor's degree in Marketing, Communications, Social Media, or a related field.
- 5-7 years experience in social media strategy and management.
- Entrepreneurial, creative, strategic, and detail-oriented. A hands-on, positive force.
- An innovative mindset with a history of implementing creative and cutting-edge marketing campaigns and initiatives that have delivered tangible results. Provide examples of content you’ve developed and implemented, from concept to production.
- Exceptional strategic thinking and problem-solving abilities, with a knack for identifying social trends and opportunities.
- Deep passion for digital marketing, blending creative and analytics to get the right message to customers. Constantly evaluate results to take work to the next level.
- Content Strategy skills
- Knowledge of social media platforms, analytics, and best practices
- Writing, design and production skills
- Ability to work independently and as part of a team
- Excellent time management and organizational skills
Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.
The compensation for this position ranges from $82,125.00 - $171,250.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.
Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
Currently work for Yahoo? Please apply on our internal career site.