Social Media Manager

Posted Jun 12

At Cast & Crew, we’ve empowered creativity and supported the global entertainment industry for decades.

We grew from a modest small business in 1976 to be the premiere provider of entertainment technology and solutions, staying true to our mission of modernizing content production and leading the digital transformation within the industry. With a global workforce across a host of storied brands, our cloud-based technology and industry expertise span all areas of produced and live entertainment, from film, television, streaming, to advertising, live events, and short-form.

Together with our family of brands - Backstage, CAPS, Checks & Balances, Final Draft, Media Services, Sargent-Disc, and The TEAM Companies – we operate as a combined entertainment technology and services provider offering industry standard screenwriting accounting software, digital payroll products, data & reporting, and a host of creative tools. The industry continues to move faster than ever, and the need for our expertise, our technology, and our people has never been greater. We are a production’s best ally every step of the way. #OneCastOneCrew

About Backstage

Backstage matches creative projects with the best talent. We help staff over 50,000 creative projects a year in film, television, commercials, branded content, theater, experiential marketing and more.

At our core is a strong belief in breaking down barriers and providing direct access to the best talent in the creative industry. We’re a team of customer centric, analytical and creative problem solvers with a passion for helping our customers make amazing projects together. Our mission: to empower creative talent and streamline the content creation process for projects in film, television, commercials/branded content, social media, theater, music video, video games, and more. Backstage provides solutions that manage the entire project lifecycle, including talent discovery and staffing, production, post production, and distribution. Our brands include Backstage, Coverfly, FilmFreeway, Final Draft, ShareGrid, Sonicbids, and Voice123. Visit our website for more information.

Backstage Holdings is part of Cast & Crew LLC, a family of individually innovative companies modernizing the ways in which content is created.

About The Role:

We are looking for a hard-working, technically savvy, creative and analytical individual to join our team as a Social Media Manager. This role will manage an active online community centered on trust, professional development and relationship building. Our current team consists of 15 creative marketers specializing in growth, social, demand gen, email, design, and conversion rate optimization. We value innovation and experimentation in a supportive, democratic, open, and respectful environment.

In this position, you will leverage a deep understanding of our audience across all social channels, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube, to grow our online community and establish brand awareness among new audiences. The role of the social media manager is to strategically ideate and execute timely, engaging, platform-specific, and high-quality content consistent with Backstage’s voice. You must be able to identify social trends and use data-driven insights to grow our channels with a strong grasp on cultural movements.

You will also lead all Backstage subsidiary brands on strategy and content ideation across all of their social channels, ensuring a healthy brand portfolio.

The Social Media Manager will report to Backstage’s CMO.

What You’ll Do:

Drive growth of qualified traffic and brand awareness from organic social postings across Facebook, Instagram, Twitter, TikTok, LinkedIn and YouTube for Backstage, Mandy, and StarNow
Create platform, audience, and content strategy for all channels
Manage Social Media Associate and facilitate their career development
Own social asset production workflow across all channels
Oversee the scheduling of high volume of daily content across social channels to drive engagement, clicks, and conversions
Manage outside talent to conceptualize, build, and finalize engaging short-form video content production for distribution across Facebook, Instagram, YouTube, and TikTok
Engage with Backstage community on social media and drive meaningful conversations around the Backstage brand
Ad hoc consulting on social media strategy for our other brands, including Coverfly, FilmFreeway, Final Draft, and ShareGrid as needed
Track KPIs across social media channels and roll into regular reports for marketing and content team
Grow Backstage’s social footprint in new communities and audiences across multiple platforms
Manage online reputation management activities across major social channels and online communities

What we're looking for from you:

3+ years of managing a global brand or organization’s social media platforms, or equivalent agency experience
Expert understanding of social media platforms, particularly TikTok, LinkedIn, Instagram, Twitter, and Facebook
Proven record of growth that has impacted your prior organization’s bottom line
Proficiency in analyzing and identifying trends in social data utilizing programs such as Google Analytics, Facebook Insights, Twitter Insights, and Iconosquare
Experience creating and executing both static and dynamic posts on content scheduling systems that yield high engagement across social channels
A strong grasp on cultural movements and trends and how they impact social media; current on trends, apps, social platform updates, and devices—and always looking for new ways to grow
Experience conceptualizing, iterating and testing new forms of content or posts to drive performance
Outstanding writing/editing skills, with the ability to transform your writing style into the voice of the Backstage brand
Management or supervisory experience
A self-starter who is able to balance many tasks from multiple departments

What We Offer:

Company remote-first policy
Health, vision, dental, and life insurance
Membership to Burnalong as part of our commitment to mental health and wellness
Employee Discount Program
11 paid holidays
Generous PTO
Equipment you need to do your job
401K Match
Reimbursement for continuing education to support your professional development
Great Place to Work Certification!

Compensation is commensurate with various factors including, but not limited to, relevant experience, qualifications, skills, training, licensure, certifications, geographic cost of labor, and other business and organizational needs. Compensation range for candidates in other locations may differ based on the cost of labor in that location.

The compensation range for this position is:

$90,000—$100,000 USD

Benefits

Cast & Crew provides a comprehensive package of employee benefits including: Medical, Dental, Life/AD&D; LTD, additional voluntary benefits such as STD, Vision, paid vacation, holidays, and sick pay; 401(k) and employer match, Additional Life Insurance, health and wellness programs, employee discounts, and other perks!

Note: Cast & Crew benefits are subject to eligibility requirements.

Due to the high volume of applicants, it is likely that only shortlisted candidates will be contacted. Candidates must be currently authorized to work in the U.S.

CA residents: Your personal information may be collected in connection with certain services provided by Cast & Crew or its affiliated companies. A summary of your California privacy rights can be found at: https://www.castandcrew.com/privacy-policy/

Cast & Crew is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. It is our policy to provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job, without regard to age, gender, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, genetic information, veteran status, citizenship or marital status, and to maintain a non-discriminatory environment free from intimidation, harassment or bias based upon these grounds.