Social Media Manager
The role of the social media manager is to drive social content creation across FloQast (and its executives’) brand platforms. They’ll help fuel brand awareness, consideration, and thought leadership across a variety of digital mediums, collaborating closely with Corporate Communications, Marketing, the C-Suite, and other teams. The ideal candidate is an incredibly self-aware social media strategist, project manager, and video creation expert, adept at storytelling through multiple mediums, and current social trends, with a keen sense of dry humor.
Collaborating closely with key stakeholders, the social media manager will need to communicate, teach, and engage across departments and specialties effectively. A self-starting attitude with meticulous attention to detail and a drive to be a true asset to the team are crucial for succeeding in this role.
They will own and embody FloQast’s tone and voice —- a keen, dry sense of humor is critical. The role involves crafting content for multiple channels like LinkedIn, TikTok, Instagram, and more, ensuring cohesive narratives and high engagement. Additionally, they'll set priorities, collaborate on key narratives, and manage content calendars.
*Visa sponsorship is NOT available at this time
What You'll Do
- Create high-quality social media such as original videos, meme content, photography, and social media post copy for all active FloQast social media platforms
- Develop and execute social media strategies to achieve audience growth and engagement to meet follower, engagement, and departmental goals
- Identify target audiences and develop a deliberate plan and strategy to reach each audience
- Create a regular publishing schedule and promote content through social media
- Develop, coordinate, and drive social media-specific campaigns supporting marketing efforts, talent acquisition, employer brand content and cultural milestones, etc.
- Create and be accountable for social creative performance metrics
- Interpret social media insights using social listening tools, analytics platforms, and SEO to guide campaigns, maximize engagement, and make data-backed recommendations
- Partner with the Director of Corporate Communications and Communications Manager to ensure all content produced is within FloQast brand identity
- Collaborate with Marketing to plan and maintain social media calendar
- Work closely with, communicate, and present creative with all key stakeholders and counterparts
- Deliver content in the correct format for the appropriate social media channel in a timely manner
- Monitor social performance to determine effectiveness and areas for improvement. Pivot social-first creative production as necessary
What You'll Bring
- 3-5 years of well-rounded social media experience including, but not limited to LinkedIn, TikTok, Facebook, Twitter/X, Instagram, Threads etc.
- Passionate storytelling and excellent communication (written and verbal), interpersonal, and consultative skills
- Exceptionally skilled at video and image curation, visual storytelling, typography, layout, form, and color
- Best-in-class visual design sensibility and data visualization skills
- Acute awareness of social best practices per channel and real-time key social trends
- Comfortable working on products from brainstorming to implementation.
- Comfortable presenting their ideas and work. Willingness to give and accept constructive criticism
- Enthusiastic team player with strong interpersonal skills and collaborative orientation
- Detail-oriented with solid problem-solving and decision-making skills
- Self-starter with a high level of initiative and follow-through
- Strong sense of ownership and urgency, organizational and time management skills, ability to multitask and prioritize work
- Strong work ethic and integrity
- Experience using intuition and data to guide decision-making
- Positive attitude
- Ability to thrive in a fast-paced, deadline-driven team environment and respond to rapidly changing demands, and fulfill efficient follow-ups
- Strong project management skills and fluency with Hootsuite, Buffer + other social media scheduling and management tools, Asana, Google suite
- Must be based in Pacific Time Zone
Nice-To-Haves
- Knowledge of finance, accounting, and compliance roles/industries
- SaaS experience
- Experience managing crisis communications across social media
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