Social Media Manager
Are you a Sake lover? Our client is looking for a Social Media Manager to help launch their presence in the U.S.
**Company Overview:**
Our client has been in business for 7 years with a presence in Japan and Europe. With a commitment to excellence and a dedication to producing high-quality sake, they are excited to bring their unique products to the US market. As they embark on this exciting journey, they are seeking a skilled and innovative Social Media Manager to spearhead their social media efforts and drive our brand's success in the digital landscape.
This is a remote position.
**Role Overview:**
As the Social Media Manager for this sake company's entry into the US market, you will play a pivotal role in creating and implementing comprehensive social media strategies. You will be responsible for establishing the brand's online presence, engaging with its target audience, and building meaningful relationships that resonate with our client's unique products. Your expertise in all facets of social media, digital marketing tools, and creative thinking will be essential in effectively launching and growing the brand across various platforms.
**Key Responsibilities:**
- Develop and execute a results-driven social media strategy to enhance brand awareness, drive engagement, and ultimately increase sales in the US market.
- Create, curate, and manage all published content (images, videos, written and visual assets) across social media channels, ensuring consistency with the brand identity and messaging.
- Monitor, listen, and respond to users in a genuine and authentic manner, fostering positive interactions and building a strong online community.
- Collaborate with cross-functional teams to align social media strategies with overall marketing objectives and initiatives.
- Utilize social media management tools to schedule, track, and analyze the effectiveness of campaigns, adjusting strategies as needed to optimize performance.
- Stay updated with industry trends, competitive landscape, and emerging digital marketing technologies to keep the brand ahead of the curve.
- Develop and implement paid social media advertising campaigns to maximize reach and engagement.
- Plan and execute creative and innovative social media campaigns and promotions that resonate with the US audience and highlight the uniqueness of the brand's sake products.
- Engage in influencer partnerships and collaborations to extend brand reach and credibility.
- Generate regular reports on key performance metrics, providing insights and recommendations for continuous improvement.
**Qualifications:**
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- Proven experience in social media management with a focus on the US market.
- Strong understanding of various social media platforms, their nuances, and best practices.
- Demonstrated ability to develop and execute successful social media strategies from conception to implementation.
- Proficiency in utilizing social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and digital marketing analytics platforms.
- Exceptional written and verbal communication skills, with a keen eye for detail and creative flair.
- Ability to think creatively and strategically to drive engagement and brand loyalty.
- Strong project management and multitasking skills to handle multiple campaigns and initiatives simultaneously.
- Experience in alcoholic beverage or luxury product marketing is a plus.
- Passion for the sake industry and a genuine interest in Japanese culture.
If you are a passionate and strategic social media professional with a proven track record, eager to play a pivotal role in a transformative market entry, we invite you to apply and be a part of our journey.