Social Media Manager
Overview of Responsibilities
- Owns Social Media Channels, Community Management, and Analytics for the brand
- Monitors social media channels for industry trends
- Reviews analytics and uses data to inform the social media strategy
- Collaborates with the team to create a social media calendar
- Creates an active social media presence to boost brand awareness and recognition
Social Media:
- Plan, design, implement the social media content calendar
- Strong collaboration skills with the internal team and the ability to proactively follow up as needed to maintain content and plans.
- Create campaign plans and marketing stories for key business objectives including product launches, seasonal campaigns, and cultural moments.
- Stay current with emerging social media tools, platforms, and trends in the competitive landscape. Share learnings and best practices with the wider team.
- Impeccable time management skills. Strong ability to multitask and to track & follow up as necessary. This includes reacting quickly to requests from the team and prioritizing current tasks.
- Detail-oriented approach with the ability to work under pressure to meet deadlines and complete tasks with urgency.
- Improve the content experience by leveraging channel-specific creative strategies.
- Strong copywriting and copy-editing skills.
- Play a key role in our influencer marketing efforts by identifying potential partners, relationship building, and reposting influencer content.
Community Management:
- Excellent social listening skills.
- Engage users by responding to direct messages, organizing giveaways, responding to comments, asking questions, and cultivating relationships.
- Follow relevant influencers and engage with them to increase brand awareness on their channels and establish an ongoing relationship
Analytics:
- Understand KPIs and define them specifically for social media
- Continuously evolve our channels and content strategy through analysis of data to understand what’s working and what's not working.
- Competitor analysis
Platform knowledge:
- Google Analytics
- Asana for project management
- Slack for internal communication
- Native analytics tools on Youtube, Pinterest, Instagram, Facebook, Tiktok, etc
- Working knowledge of design tools like Adobe creative suite
- Influencer marketing platforms
- Dashlane for password management
Company Benefits:
- Unlimited PTO policy
- Flexible Working
- 401k availability
- Competitive Medical, Dental, Vision and Life/ADD Insurance
- Merchandise Discount
- Company Bonus