Social Media Manager

Posted May 16

Location: Americas

Job Posted: May 14, 2024

Hi there!

Zapier is the hunt for a Social Media and Community Engagement Manager—an expert who understands the language of the internet and knows how to connect with audiences in a way that's relatable and customer-first.

This role will be responsible for three key areas:

  1. Social video creation: We’re looking for someone passionate about starring in, creating, editing and producing social-first videos. You’ll take an editorial approach to finding repeatable content formats that highlight customers, partners, technology and trends. 
  2. Social media management: You’ll be the steward of our public channels and bring our brand to life on social media.
  3. Employee advocacy program: Encourage Zapier employees to act as representatives of the brand, by sparking and participating in conversations on channels like Linkedin, Discord and Reddit.

Social and tech are two fast moving industries — we're looking for a visionary marketer ready to lean into risk, embrace experimentation, and make big bets on future trends.

If you are a creative storyteller that enjoys experimentation, and has an entrepreneurial mindset, then you may be the perfect fit to help us navigate the exciting challenges ahead.

About You

🚀 You're a strategic marketing expert. You’re skilled in developing and leading strategies across various platforms that focus on audience growth, organic campaigns and innovative content formats. Prior social media experience is a bonus, but not necessary. We welcome applications from marketers, growth hackers and folks of various backgrounds with transferable skills.

🎥 Content creation is your playground. Whether in front of a camera or behind a keyboard, you create content that resonates and entertains, maintaining a strong brand voice and tone.

💡 You’re driven by what’s next. You're not afraid to experiment with content, take calculated risks, and push boundaries. We want to hear about how you’re using emerging technologies like AI.

🌐 You're fluent in technology. You have a deep understanding of the nuances of social platforms, including both mainstream and emergent ones. You're adept at adjusting strategies to maximize reach and engagement, staying ahead by constantly monitoring trends and audience movements.

🔬 ELI5 is your specialty. You excel at explaining complex technological concepts in simple terms to diverse audiences, from automation newbies to expert tech researchers.

📊 Analytical thinker with an operational edge. You're proficient in testing and iterating with a keen ability to link activities to business outcomes.

Things You’ll Do

  • Develop and lead a social media strategy across various platforms, aligned with company goals to ensure consistent messaging and brand positioning.
  • Create custom social media videos in various lengths, specifically designed for platforms such as Instagram, LinkedIn, and TikTok. These videos should effectively highlight key content themes and support marketing objectives, ensuring each piece is platform-appropriate and engaging.
  • Focus on audience growth, organic social campaigns, and establishing repeatable editorial formats to enhance engagement and brand visibility.
  • Design and implement an employee advocacy program to enhance brand representation across various channels.
  • Create entertaining video content that people want to share. You’re comfortable in front of the camera, have a knack for storytelling, and enjoy editing videos to be entertaining and educational.
  • Lead the development and production of video content and series specifically designed for social media platforms.
  • Manage external parties such as social freelancers, contractors or agencies to expand your impact.
  • Partner closely with teams across GTM to understand strategy and priorities, and support those through social content.
  • Manage budget and suggest resources to champion continuous improvement.

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of education or companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com. 

Application Deadline:

The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.

Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.