Social Media / Marketing Generalist
Position Summary:
Do you love winning and driving a team to reach goals? Are you an ambitious achiever with a competitive edge and a passion for marketing? Bolt Farm Treehouse is looking for a Social Media / Marketing Generalist who is a conversion-centric superhero and can elevate our already popular brand to new heights, ensuring that every word and post not only captures the essence of our unique boutique retreat but also drives our audience to action.
Your mission: to drive revenue, brand awareness, generate bookings, and lead our marketing initiatives from the front. From crafting irresistible calls-to-action to strategizing conversion-centric campaigns, your efforts will turn curious onlookers into our next delighted guests.
Are you ready to blend your passion for storytelling, social media mastery, and marketing acumen into one dynamic role? If so, your dream job awaits!
Perks & Benefits:
- Competitive salary for a winner like you.
- Join a team that's as passionate and driven as you are.
- Create content for one of the most unique brands in hospitality.
- Grow personally and professionally in a rapidly expanding company.
- Enjoy discounts and free stays at our luxurious treehouses.
Requirements:
- Minimum of 2 years of experience in a similar role.
- Tech-savvy with a systems-minded approach. (You will be using several cloud-based applications)
- Proficient in computer skills, including Google Suite, Klaviyo, Meta, and Webflow.
- Excellent verbal and written communication skills.
- Self-motivated, well-organized, and results-driven with a track record of meeting goals.
- Solutions-oriented mindset.
The Person We're Looking for Will Have:
- You're driven by success with a relentless desire to win.
- A proven track record of success - we want to examples with measurables.
- A deep understanding of the travel and hospitality landscape.
- Exceptional copywriting skills. Your writing is compelling, clear, and persuasive. You know how to tell a story that entices and engages, with grammar and style that are as flawless as our retreat's setting.
- A digital guru, fluent in SEO, SEM, and social media marketing.
- A content creation maestro, crafting stories and visuals that captivate and convert.
- A data-savvy strategist, using analytics to keep us ahead of the competition.
- An influencer networker, building partnerships that elevate our brand.
- Ability to work well in a team, providing and receiving feedback constructively, and collaborating across departments to create cohesive campaigns.
What You'll Be Doing:
- Implement a cutting-edge marketing plan that aligns with our ambitious business goals.
- Mastermind our marketing channels, from digital dominance (SEO, social media) to impactful offline tactics.
- Develop high-converting email marketing campaigns
- Manage our organic social media pages with high-performing campaigns
- Craft compelling content that turns browsers into bookers and followers into fans.
- Lead online advertising campaigns, turning clicks into customers.
- Forge powerful alliances with media moguls, influencers, etc.
- Analyze and act on marketing metrics, steering our strategy with data-driven insights.
- Stay ahead of the curve, infusing our strategy with the latest marketing innovations.