Social Media & Membership Manager

Posted Jul 14

Overview

Access Fund is the nonprofit advocacy organization that leads and inspires the climbing community toward sustainable access and conservation of the climbing environment. Founded in 1991, Access Fund represents more than 8 million climbers across the country. We execute our mission across six core program areas, including Climbing Policy and Advocacy, Stewardship and Conservation, Grassroots Organizing and Advocacy, Land Acquisition and Protection, Risk Management and Land Owner Support, and Education.

Access Fund is seeking a full-time Social Media & Marketing Manager to spread our mission across all channels and reach climbers nationwide. Reporting to the Digital Marketing & Membership Director, this role’s primary objective will be to manage our digital marketing and social media with imagination, attention to detail, and quality on par with the organization as a whole.

Access Fund maintains its national headquarters in Louisville, Colorado. This position is eligible for hybrid or remote work arrangements.

Job Responsibilities

The candidate who will thrive in this role is an experienced, data-driven performance marketer who is growth-focused, not afraid to take risks, and who excels in a fast-paced environment. The right candidate is willing to roll up their sleeves and will be entrusted with the following key responsibilities:

Social Media Strategy, Development, and Deployment

Manage the day-to-day operations of the organization’s social media platforms and presence, including Facebook, Twitter, LinkedIn, and Instagram.
Manage metrics, analytics, and social media platform management tools while staying up-to-date on industry trends.
Work in partnership with Brand Marketing & Communications Director to optimize content for social media platforms.
Perform light graphic design for social media; work with designers on social templates for various platforms and plug-and-play design work for social.
Lead holistic social campaigns that drive results against fundraising goals, grow our audiences, and maximize the reach of our owned content.
Partner with social marketers and influencers in our space to help grow our reach and spread our mission by distributing content that educates, entertains, or activates the industry at large.
Collaborate on paid ad campaigns on Facebook and Instagram, specifically to drive lead generation.
Manage social media budget—responsible for tracking expenditures within budget.

Digital Marketing & Fundraising

Support the Digital Marketing & Membership Director with quarterly fundraising campaigns, focusing on renewal strategies and brand awareness campaigns to optimize the grassroots membership funnel.
Support day-to-day operations of the organization’s digital channels, including email marketing, organic social media, lead generation paid ads, and emerging channels.
Contribute to Access Fund Store product launches, landing page updates, and promotions to meet revenue goals.
Execute multi-channel campaigns to help increase Access Fund’s reach, lead generation, and individual giving through membership.
Implement and collaborate on a lead-generation strategy to boost lead health and membership conversion.
Support SEO/SEM optimization and strategy for historical and new content.
Incorporate tailored email campaigns and automations for various Access Fund teams.
Contribute to the development of email segmentation strategies, A/B testing, and reporting of results.
Support Brand Marketing & Communications Director in managing the image library. Oversee climbing photography acquisition and use case (e.g., store product photos, photo shoots, low-fi social posting), and project manage or direct photoshoots as needed.
Build and maintain a data dashboard based on organic reach and lead generation goals.

Member Experience/Happiness Marketing

Work closely with Digital Marketing & Membership Director to strategize middle donor upsell opportunities, renewals, and the recurring donation program.
Send membership marketing emails via ActiveCampaign to boost member experience and happiness.
Contribute to and collaborate on the development of a membership program focused on retention.
Strategize and collaborate on member communications, helping to reduce common pain points that the Membership Coordinator encounters and leveraging marketing channels to communicate with AF members.

Qualifications

Your experience refers to paid and unpaid experience, including volunteer work, which helps build the competencies, knowledge, and skills that translate directly to our openings. Not meeting all the requirements but still feel like you’d be a great fit? Applying gives you the opportunity to be considered. Tell us how you can contribute to our team in a cover letter.

Bachelor's degree or combination of equivalent experience,
3-5 years of experience in performance marketing. Demonstrated effectiveness in managing digital marketing for a growing organization is a plus.
Demonstrated experience in managing a brand across digital channels and large audiences.
Strong experience with current digital concepts, strategy, and marketing automation software and CRMs. Experience with ActiveCampaign, HubSpot, and/or Salesforce is a plus.
Demonstrated experience in supporting the strategy and implementation of email segmentation and automation, paid ads, website and landing page design in a CMS, organic social, SEO/SEM, and the measurement, metrics, and ROI of digital programs.
Exceptional attention to detail, ensuring accuracy and thoroughness in all tasks and deliverables.
Aptitude in planning, time management, project management, and budget management; experience in Asana is a plus.
A collaborative attitude and commitment to the success of the broader team and organizational goals.
Commitment to JEDI (Justice, Equity, Diversity, and Inclusion) principles and experience applying JEDI principles to external marketing.
Understanding of technical climbing and passion for the mission of protecting America’s climbing areas. While a high level of climbing ability is not necessary, familiarity with the culture of technical climbing is beneficial.
Satisfactory completion of a background check.

Preference will be given to candidates who have demonstrated experience in the following areas:

Photography.
Graphic design.
Email marketing.
Knowledge of the national outdoor industry, land trust, and/or conservation nonprofit landscape.

Work Environment

Majority of work will be performed on a computer. Travel required 2-3 times per year for our annual staff retreat, board meetings, and other events.

Compensation & Benefits

Salary: $55,000 - $70,000, depending on experience

Benefits

Generous time off, including paid holidays, 3 weeks of vacation (accrual increases throughout staff’s tenure), sick time, and flex time for nights and weekends worked.
Medical, dental, vision, and disability insurance.
403(b) retirement participation, matching after one year of employment.
Flexible schedules, access to industry pro deals, and climbing gym discounts depending on location.
Relocation reimbursement is not available.

How to Apply

Please send a cover letter and resume with “Social Media & Membership Manager” in the subject line to employment@accessfund.org by July 26, 2024. Applications will be reviewed on a rolling basis, and the position may be filled at any time. No phone calls, please.

Access Fund is an equal opportunity employer, compliant with all federal and applicable laws governing nondiscrimination in employment. Access Fund provides employment opportunities without regard to race, color, religion, gender, sexual orientation, national origin, age, or disability. We seek to attract a skilled workforce that reflects the diverse demographics of current and future outdoor enthusiasts. At Access Fund, we pride ourselves on the health and happiness of our staff. Together, we are building an organization and an industry where great ideas, born from a diversity of experiences, thrive.