Social Media Specialist
The social media specialist is part of the largest dedicated real estate marketing agency in the country, which supports Coldwell Banker Realty, the Coldwell Banker brand and its franchises, and special Anywhere RE marketing projects. We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds.
We are seeking talented social media specialists to support our local real estate companies across the nation. The social media specialist has an in-depth understanding of how each social media channel works and how to optimize content so that it is compelling and creates results, with a goal of gradually achieving superior customer engagement, website traffic, and revenue by strategically exploiting all aspects of social media marketing. Specific job duties include:
- Source, develop, and post targeted local office and company content – community involvement
- Drive onboarding support socially including through the support of company recruiting and engagement efforts.
- Facilitate agent achievement & recognition related social media engagement
- Collaborate with Field Marketing Director and local company presidents on high profile and competitive opportunities & execution that align with local company positioning and culture
- Work with senior leadership to enhance their social media presence and skillset
- Participate in engagement of local competitive and recruiting messaging and efforts
- Maintain connection with brand social media structure to insure consistency of message and branding. Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Collaboration with PR Team to expand on publicity, community relations, and philanthropic efforts
- Join relevant conversations on behalf of the local company, soft selling the services of Coldwell Banker and Coldwell Banker agents.
- Provide monthly engagement reporting. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Local marketing ambassador/contact for upcoming Social Media Concierge effort.
REQUIREMENTS
- 2– 4 years’ experience in a social media marketing or digital media specialist position
- Competency in Adobe Creative Suite, social analytics, SEO, platform management. Strong experience working in Word, Outlook, PowerPoint, Excel, Facebook, LinkedIn, Instagram and Twitter
- Superior writing, proof-reading, communication, and presentation skills including solid text, video and photo editing
- Past agency experience and knowledge of real estate industry a plus
- Experience with training social media concepts in an online and in person environment
- Four-year degree in media, marketing, communications or related field
- Excels at content creation & video editing.
- PLEASE LINK YOUR PORTFOLIO ON YOUR RESUME OR APPLICATION! THANK YOU!
Ability to operate and create measurable results in a minimally supervised environment. Must be able to juggle multiple ongoing projects while moving them all forward and meeting daily deadlines, able to manage own workload without constant supervision and direction and flexible enough to work on other projects as needed.
About Us
Coldwell Banker® is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.
At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report.
You’ll find our commitment to diversity reflected in our achievements:
- Recognized as one of the World’s Most Ethical Companies since 2011.
- Anywhere has also been designated a Great Place to Work since 2019.
- Recognized by Fortune as one of America’s Most Innovative Companies.
- Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.